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CGMA Strategic level case study > Core Activity B - Evaluate business ecosystem and business environment > Flashcards

Core Activity B - Evaluate business ecosystem and business environment Flashcards

1
Q

What are the 3 main stages of developing strategy ?

A

Strategic Analysis
SWOT / PESTEL

Strategic choice
Identify options

Implementation
Action

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2
Q

What acronym can be used for stakeholder analysis?

A

ICE

Internal

Connected

External

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3
Q

What is the main tool used to evaluate the business environment?

A

PESTEL

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4
Q

How could PESTEL help to analyse a company ?

A

Link change drivers to key risk factors

Generate ideas for how to strategically position the company

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5
Q

What are the steps for producing a strategic grouping / map & segmentation?

A

Produce industry analysis
Identify characteristics
Group by strategy
Circle each group

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6
Q

What are the 4 steps for competitive analysis ?

A

Identify competitors
Compile information
Analyse competition
Develop strategies to compete

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7
Q

How might you identify major competitors?

A

Cluster analysis

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8
Q

What tools can be used as part of a holistic strategic analysis ?

A

SWOT
PESTEL
Value chain analysis
Porters 5 forces
Lifecycle analysis

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9
Q

What are the stages of an industry lifecycle and how is it measured ?

A

Measured by total industry sales over time.

Early life, Growth, Shakeout, Mature, Decline.

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10
Q

What are the stages considered in the corporate lifecycle ?

A

Start up/ Question mark, High Growth, Mature, Fade/ decline, restructure.

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11
Q

Define the business ecosystem

A

Where many parts of the value chain are outsourced and the organisation is no longer seen as a single entity.

Deloitte LLP definitions

Value webs

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12
Q

Describe porters five forces?

A
  • Threat of new entrants / barrier to entry
  • Rivalry among existing competitors
  • Bargaining power of buyers
  • Bargaining power of customers
  • Threat of substitute products or services
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13
Q

What are the three types of network organisations ?

A

Internal - large organisation with separate legal entities

Stable - Central organisation that outsources some work

Dynamic - outsources heavily, known as network integrator

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14
Q

What are the different levels of the external environment?

A

Global
National
Regional
Local

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15
Q

Describe drivers for change within the digital ecosystem ?

A

Globalisation
Emerging economies
Geopolitics
Demography
Customer empowerment
Digital tech
Automation
Sustainability

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16
Q

What challenges are then in identifying changes within the ecosystem?

A

Is the information valid?

Is it reliable ?

Is it credible ?

17
Q

What data systems could be used to analyse changes in the ecosystem ?

A

Think tank consulting group

ONS

Bank of England

EDGAR SEC

News and media / Bloomberg money stuff

18
Q

Name 5 tools useful for analysing customers and markets ?

A

BCG matrix
SWOT as a follow on from PESTEL Analysis
Competitor analysis
Industry lifecycle
Five forces analysis

19
Q

What are the key strategic questions informed by market research ?

A

Which markets should we compete in?
What customer segments should we serve?
What types of product or services should we offer?
How do we price our products or services?
Where and how do we sell and promote our products or services?

20
Q

What consumer segmentation approaches could be taken?

A

Geographic
Psychographic or lifestyle
Behavioural
Socio-demographic
Size of purchase
End use
Type or size of organisation

21
Q

What criteria must be met in order to segment a customer group ?

A

Large enough
Measurable
Reachable with campaigns
Defined characteristics
Financially viable to do so

22
Q

Describe the marketing matrix?

A

People
product

Needs finishing

23
Q

What are the steps of the market research process ?

A

Define the scope of the research
Data gathering
Analyse results and present

24
Q

Describe the BCG matrix in order of?

A

Growth vs market share

Question marks
Stars
Cash cows
Dogs

25
Q

How could porters 5 forces be used to understand Rotomynes CAP?

A

Threat of new entrants - very high (long CAP)

Threat of substitutes - (sodium ion) this is low, low cap

Bargaining power of customers - dependant on supply which is largely controlled by Rotomyne so this could be high CAP

Bargaining power of suppliers - this could be the regs etc required to open new mine which is difficult so CAP is low

Industry rivalry is low with 4 large caps dominating the market, this is favourable so high CAP.

CGMA Strategic level case study (6 decks)

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