Content Anaysis

Question 1

What are the four stages of content analysis?

Answer 1

1-First step is the researcher analysis a communication ( Diaries, adds, newspapers, Tv and scrip’s).
2 Then the researcher reads the communication and creates codes.
3 Then the researcher counts how many time each code appears.(Tally )
4 Look for patterns and see which codes appears the most.

Question 2

What type of data does content analysis collect?

Answer 2

Quantitative data.

Question 3

What is thematic analysis?

Answer 3

A method of data analysis, recurring themes will be identified, then these will be described in greater detail.

Question 4

What type of data does thematic analysis produce?

Answer 4

Qualititative

Question 5

What are the 5 stages of thematic analysis?

Answer 5

1 Transcribe the data
2 Use coding to initially transcribe the transcripts
3 identify themes- recurring ideas.
4 Read the communication and find quotes to back up the themes.
5 Find patterns and trends and see the one that occur the most.

Question 6

What is a weakness of content analysis?

Answer 6

There is the possibility that content analysis can produce findings that are very subjective. For example, the researcher may interpret some things said in an interview in a completely different manner from how they were intended, due to their own preconceptions, judgements or biases.