Content analysis Flashcards
1
Q
Define content analysis
A
A type of observational research whereby people are studied indirectly via communications
2
Q
What is the aim on content analysis?
A
To summarise the communication in a systematic way - drawing conclusions
Qualitative -> quantitative
3
Q
What is meant by people being studied indirectly?
A
No ppts needed
Use communications people produce
4
Q
Name examples of communication used in content analysis
A
T.V
Emails
Transcribed Convos + interviews
5
Q
What is the content analysis processes:
A
- Research question
- Choosing sampling method
- Coding the data
- Represent the data (tally)
6
Q
What is meant by coding data
A
When the qualitative data is placed into behavioural categories (operationalised first)
