Content Analysis

Question 1

Formal Content Analysis - Theoretical

Answer 1

Positivists
:) See trends, objective and representative, reliable and comparable.

Interpretivists
Lack of validity- Do not know meaning
not objective as choose catagories

Feminists
Good to idetify portrayal of gender
BEST- Reading schemes- limited stereotypes.

Question 2

Thematic Content analysis

Answer 2

In depth analytical research of a small sample of qualitative docs to uncover hidden meanings.

SOOTHILL and WALBY- Analysed newspaper reportage of rape cases.

Interactionists and Feminists like
BUT
Unrepresentative
POPPER- Unscientific, choose docs that will support theory
Postmodernists- invalid, just one interpretation against many.

Question 3

Formal Content Analysis - What?

Answer 3

GILL-
Select topic and sample
Make categorises
Analyse and categorise
Quantify