Content Analysis

Question 1

What is content analysis

Answer 1

An indirect observational method used to analyse human behaviour investigating through human artifacts

Question 2

Describe the stages of conducting content analysis

Answer 2

1. Gather data
2. Familiarise yourself with the data
3. Identify categories of behaviour/ events
   4.tally how many times each event occurs
   5 count up each category and form conclusions
   6 establish an inter-rather reliability

Question 3

What are the positive evaluations

Answer 3

Real Artifacts are used increasing internal validity
Easy to get a sample of artifacta
Generalisable

Question 4

What’s a negative evaluation

Answer 4

Subjective interpretations and observer bias
Someone can interpret a text to match their own pre-existing views
Data isn’t created in controlled environments
May be some inaccuracies - leading to a decrease in internal validity