content analysis Flashcards
1
Q
content analysis
A
technique for systematically summarising and describing any form of content written, spoken or visial
- involves converting qualitative date into quantitative
2
Q
firs tstage of content analysis
A
sorting into categories
3
Q
thematic content analysis
A
main process is identification of themes
4
Q
evaluation of content analysis
A
+ flexible as it can produce both qualittative and quantitative date
+ can be used to get around ethical issues
- people studies indirectly so the communications they produce are analysed outside of context
- lack of objectivity
