Content analysis

Question 1

content analysis

Answer 1

a research technique that enables the indirect study of behaviour by examining communications that people produce

Question 2

Steps of conducting a content analysis

Answer 2

1. Researcher chooses the research question
   2.selct a sample of qualitative research e.g. interview
2. researcher will decide on the coding of the categories
3. Researcher works through the data creating a tally which shows the categories that are most common

Question 3

Testing for reliability

Answer 3

• test retest
  run the content analysis on the same sample again

inter- rater reliability
A second rater conducts the same content analysis
if results are similar has good reliability

Question 4

Strengths

Answer 4

• time efficient
• allows for statistical analysis to be conducted

Question 5

limitations

Answer 5

• researcher bias
• lacks validity - extraneous variable
  -over representation of certain events