content analysis

Question 1

important studies

Answer 1

textual - the GuMG - media language on 1980s miners strikes

thematic content analysis - Jagger - dating adverts in scottish newspapers

Question 2

practical strengths of content analysis

Answer 2

cost

source material - easy to get relevant source material

Question 3

practical limitation of content analysis

Answer 3

time - long time to generate large amount of data

Question 4

theoretical strengths of content analysis

Answer 4

positivism - good way to do quantitative, objective analysis of qualitative source material

Question 5

theoretical limitations of content analysis

Answer 5

validity - interpretivists - counting how many times something appears doesnt help understand the meanings behind it - it has low validity

reliability - different sociologists may categorise the dame data in same ways - issue with thematic content analyssis