CONTENT ANALYSIS Flashcards
what is content analysis?
research tech enabling indirect study of behaviour by examining communication that people explore
content analysis turns….
qualitative data to quantitative data
what 3 things does the researcher consider?
- sampling method -
- coding data
- method of representing data
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shouting IIIIIII
crying
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how does the researcher consider sampling method?
standardised procedure for example looking at every page or every 5th page of a book
how does the researcher consider coding data?
`placing quant/qual data into behavioural categories
how does the researcher consider the method of representing data?
quantitative is counting instances, qualitative is describing examples
what are the 6 steps in conducting CA?
- coding system created
- pilot study
- conduct analysis
- turn into quantitative displays
- reliability checked
- turned into bar chart
step one in conducting CA is….
- coding system created
step two in conducting CA is….
- pilot study
step three in conducting CA is….
- conduct analysis
step four in conducting CA is….
- turn into quantitative displays
step five in conducting CA is….
- reliability checked
step six in conducting CA is….
- turned into bar chart
what are 4 strengths of content analysis?
- cheap, easy to use
- highly replicable with same category
- comparisons can be made, see patterns and trends over time
- avoid ethical issues