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A LEVEL PSYCHOLOGY PAPER 3 - RESEARCH METHODS > CONTENT ANALYSIS > Flashcards

CONTENT ANALYSIS Flashcards

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1
Q

what is content analysis?

A

research tech enabling indirect study of behaviour by examining communication that people explore

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2
Q

content analysis turns….

A

qualitative data to quantitative data

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3
Q

what 3 things does the researcher consider?

A
  1. sampling method -
  2. coding data
  3. method of representing data
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4
Q

audience laughing IIIIIIIIIIIIIIIIIIIIII
shouting IIIIIII
crying
pointing IIIIIIII

A
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5
Q

how does the researcher consider sampling method?

A

standardised procedure for example looking at every page or every 5th page of a book

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6
Q

how does the researcher consider coding data?

A

`placing quant/qual data into behavioural categories

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7
Q

how does the researcher consider the method of representing data?

A

quantitative is counting instances, qualitative is describing examples

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8
Q

what are the 6 steps in conducting CA?

A
  1. coding system created
  2. pilot study
  3. conduct analysis
  4. turn into quantitative displays
  5. reliability checked
  6. turned into bar chart
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9
Q

step one in conducting CA is….

A
  1. coding system created
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10
Q

step two in conducting CA is….

A
  1. pilot study
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11
Q

step three in conducting CA is….

A
  1. conduct analysis
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12
Q

step four in conducting CA is….

A
  1. turn into quantitative displays
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13
Q

step five in conducting CA is….

A
  1. reliability checked
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14
Q

step six in conducting CA is….

A
  1. turned into bar chart
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15
Q

what are 4 strengths of content analysis?

A
  • cheap, easy to use
  • highly replicable with same category
  • comparisons can be made, see patterns and trends over time
  • avoid ethical issues
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16
Q

what are 3 weakness of content analysis?

A
  • observer bias as low objectivity and low validity, interpret meanings of beh categories differently
  • fixed categories, important categories are missing results
  • culture bias - interp of verb/written content affected by lang and culture bias

A LEVEL PSYCHOLOGY PAPER 3 - RESEARCH METHODS (9 decks)

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