Contemporary Study: Cohrs et al. (2012) Individual differences in ideological attitudes towards prejudice. Flashcards
What was the Aim of Cohrs?
Whether RWA would correlate positively with high conscientiousness and low openness if SDO would correlate positively with generalised prejudice.
Who was the sample of Cohrs?
An opportunity sample of 193 (125 F, 64 M, 4 who didn’t disclose). The mean age was 34, with a range of 18-64. They had a diverse range of social backgrounds.
What did the ppts do?
They recruited a peer, they knew them. Even split of M and F, aged between 13-73. Completed a peer rating, given 12 euros and personality profile. Complete self reports, measuring through ‘The Big Five’ personality assessment.
How was the Self-Report measured?
Ranked on a 7-point scale. RWA= 12 item questionnaire. SDO= Shorterned questionnaire.
What was measured and who did it?
Prejudice measured. Anonymously, only able-bodied otherwise may show prejudice.
What were the Quantitative Results?
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What was the conclusion of Cohrs?
Specific personality traits are highly predictive of RWA and SDO. Predict levels of generalised prejudice. Based on peer-reported data on previous research were valid. Not the product of social desirability bias.
One Strenght of Cohrs:
One strength of the study is that it uses quantitative data and closed questions to see if RWA + SDO correlates with personality traits. This means that the results can be objectively interpreted allowing for the relationship between traits to be identified to investigate prejudice.
One Weakness of Cohrs:
One weakness is that the study is that sample is restricted, in that it used only able-bodied heterosexual Germans, and there were only 193 ppts. This is a weakness as it means that the data about personality + prejudice may lack generalizability and conclusions about prejudice may not be representative.
