consumption Flashcards
what is consumption
the use of resources and purchase of goods & services to satisfy needs and wants
what are needs
essentials
what are wants
unessential desires (unlimited and relative)
what are the 8 factors affecting consumption?
- purchasing power
- age and state
- gender
- values
- social groups
-adversiting - opportunity cost
- prices
what is purchasing power
the amount of goods and services an income can buy
what is disposable income
money that remains after deductions (take home pay)
how does credit affect purchasing power
access to credit increases purchasing power
how does social groups impact consumption
someone’s surrounding can impact their consumption habits (parents, peers, etc.)
what does adversiting strategies create
desires and demand
what is opportunity cost
needs & wants are unlimited but resources, goods and income are limited (requires consumer to make a choice) (go on vacation vs work and receive money)
what are characteristics of our consumer society (5)
- mass consumption
- low cost mass production
- advertising
- access to credit
- planned obsolescence