Consumer testing

Question 1

What is the outcome of targeting consumers?

Answer 1

Finding demographics, regular consumers and willingness to try new products

Question 2

What are the negatives of consumer testing?

Answer 2

Allergies
Sensory impairments
Previous knowledge
Language barriers

Question 3

Where can consumer tests take place?

Answer 3

Labs
Online
Central location (rented halls)
Home
Simulations
Supermarkets

Question 4

What are some factors to consider when consumer testing?

Answer 4

Objective
Panel type
Number of consumers
Method
Facilities
Questionnaires

Question 5

What are the questionnaire rules for consumer testing?

Answer 5

Clear
Impersonal
One answer
Easy
No leading questions
Short

Question 6

Where should important questions be asked in a questionnaire?

Answer 6

First

Question 7

What is qualitative research?

Answer 7

Unstructured using small number of individuals to get non-quantifiable insights

Question 8

What are examples of qualitative research?

Answer 8

Focus groups
Interviews
Online research
Projective techniques
Ethnography

Question 9

What are quantitative methods?

Answer 9

Structured involving sample of population to produce quantifiable insights

Question 10

What are some examples of quantitative methods?

Answer 10

Acceptance and preference
Surveys
Conjoint analysis
Rapid descriptive tests (TCATA)
Attribute diagnosis