Consumer Requirements Flashcards
What is technology push?
Advancements in technology that are being used to produce new products and improve on existing products
Give an example of technology push
The evolution of a phone, from rotary to Nokia to Touch screen
What is market pull?
When the consumer demand forces companies to develop new products or to better an existing product
Give an example of market pull
Dyson Vacuum cleaners have innovated themselves to be more like how their customers would want them to be.
What is obsolescence?
When old/outdated products are stopped in production to enforce customers to buy a newer model
Give an example of obsolescence
iPhone iOS upgrades will only work for certain, newer models, so users with older models will have to buy a new phone
Explain how music has been affected by technology push, market pull and obsolescence
Obsolescence in that the iPhone can now store music instead of carrying around another music playing device, so no use for vinyl, CD’s or Walkmans.
Market pull in that consumer demand led to mobile phones to hold huge amounts of music data.
Technology push meant people didn’t to carry another device to play music on when they could have it all in one place
What does a product analysis measure?
The overall customer likability
Name some ways that can help improve a product
- Client feedback
- Evolution’s in new technology
- Obsolescence
How can market research help push a product out there?
- Raises awareness of product
- Tests consumers likes and dislikes
- Receives ideas for improvement
