Consumer Protection Theories

Question 1

Protection Motivation theory

Answer 1

Helps to understand human responses to fear appeals with two processes: threat appraisal (how serious/severe the situation is) and coping appraisal (response-efficacy and self-efficacy)

Question 2

Inoculation Theory

Answer 2

How an attitude or belief can be made resistant to persuasion

Question 3

Persuasion Knowledge Model

Answer 3

Consumers developing knowledge about persuasion tactics and resist or adapt to these attempts

Question 4

Psychological Reactance

Answer 4

When people feel like their freedom to choose is being restricted, they become motivated to regain freedom by resisting persuasion attempt

Question 5

Consumer perceptions of sales pressure

Answer 5

When consumer feels overwhelmed by sales pressure, they tend to resist the product or feel negative emotions like anxiety

Question 6

Consumer advertisement skepticism

Answer 6

Tendency to doubt the truthfulness or motives behind advertisement. Highly skeptical consumers are more resistant to persuasion because its seen as manipulative or misleading