Consumer Flashcards
What is a consumer?
2012
A consumer is anyone who buys or uses goods and/or services
What is a good?
2012
An item/product
E.g. Food, clothes, books
What is a service?
2012
An action
E.g. Car wash, hairdresser
What are needs?
Needs are essential goods and services
E.g. Food/shelter/clothes/doctor
What are wants?
Wants are on-essential goods and services
E.g. Magazine/ beautician
List 6 factors that influence needs and wants:
1:Age - As we age our needs and wants change.
e.g. Baby=soother
Adult= car/holiday
Teen=iPhone
2:Personal Values - e.g. Eating organic
food
3:Job - the greater income the greater the expenditure on wants
4: Culture - e.g. Irish = Hurling
India = Cricket
5:Rural vs Urban - Animals -type/size
6:Advertising
What is a priority?
A priority is something u feel is important to you.
