CONSCIOUS BUSINESS ACADEMY Flashcards
What are the 4 Pillars of a Conscious Business?
1) PURPOSE
2) PEOPLE
3) PROBLEMS
4) PRODUCT or CORE PASSION
Describe the Postmodern Worldview / Pluralistic Mindset:
- Driven by human connection and making a difference.
- Primarily concerned with meaningful relationships, cultivating self-awareness and peace of mind, fostering fairness
and equality, and promoting human rights. - Are resonant with and tend to trust people (including marketers) who are perceived as being aware, value consensus, and always treat others as equals.
Describe the Modern Worldview (the Achiever Mindset)
- Driven by success, achievement, and status.
- Primarily concerned with personal autonomy, getting ahead, being at the top of their game, receiving recognition, living the good life, and most importantly winning.
- Are resonant with and tend to trust people (including marketers) who are perceived to have the most expertise and the ability to help them achieve their goals.
Describe the Traditional Worldview (Traditional Mindset)
- Driven by certainty, security, and belonging.
- Primarily concerned with stability, fulfilling their duties, complying with authority, living the one true way, and doing the right thing.
- Are resonant with and tend to trust people (including marketers)who are perceived as having positional and/or moral authority. This usually means sharing their traditional beliefs and culture.
Describe the Imperial Worldview (the Power-centric Mindset):
- Driven by power, respect, and dominance.
- Primarily concerned with being tough, gaining control (or the “upper hand”), breaking free from limits, gratifying desires, and being “top dog”.
- Are resonant with and tend to trust people (including marketers) who are perceived to be the strongest, toughest, and most dominant.
What is a Customer Avatar?
A customer avatar is simply a detailed profile of your ideal customer.
Why Is a Customer Avatar Important?
Having clarity about your customer avatars helps you:
- Market to a niche where you become “the one to go to”
- Hone your marketing message so it appeals to a specific type of person (as opposed to a generic everyone)
- Increase conversion rates because you’ll be able to convey messages that will encourage your ideal customer to take action
- Attract more of the right customer because the “wrong” people won’t be attracted by your message
- Avoid spending money on marketing that just doesn’t work.
What are the Objectives of the Customer Avatar Worksheets Process?
- Understand your ideal customer better to inform your product development and to better serve them
- Be able to attract more of your “ideal” customer types
- Create marketing that actually works by generating more qualified leads (including list building / opt-ins)
- Increase conversion rates (leads converting into customers)
What advantages does the Tightly Tailoring (Translating) Your Message about your ideal customer avatar offer?
- Instead of creating advertising that is forgettable, generic and blends in with what everyone else is saying, you can tightly tailor your message to your ideal customer.
- Learn the language your customer uses and use the same language in your branding, marketing and sales
- Closely address your avatar’s buying objections because you understand them
- Design the sort of offer you know your avatar will respond to
- Deliberately craft your message as a “screening device” to not be attractive to people not in your target audience
What are the Helping Framework Questions?
Who do you want to help?
What do you want to help them do?
How do you want to help them do it?
What are the Customer Avatar Questions?
What are the core values and priorities of your ideal customer?
What are the frustrations and problems you will help them solve?
What are their desires/goals you will help them achieve?
What are your avatar’s common experiences (shared reality)?
Common misunderstandings, irrational beliefs, fears or fantasies?
Describe your avatar (you can have more than one)
What is THE MILLION DOLLAR QUESTION?
1) Who are your customers
2) What do they want
3) What are willing to pay for at a price more than it costs you to deliver?
