Conformity: Types and explanations Flashcards
conformity definition
-a change in a person’s behaviour or opinions
-as a result of a real or imagined pressure
-from a person or group of people
(Aronson 2011)
Types of conformity
origin
Herbert Kelman (1958) 3 ways to conform
types of conformity
Internalisation
Identification
Compliance
Internalisation
- deep conformity
- conform as accept as correct
- permanent change with and without group
Identification
- moderate conformity
- conform as value/want to be part of group
- don’t always agree with everything
Compliance
- superficial conformity
- go along with group view in public, but don’t change opinions
- temporary change- only when with group
Explanations for conformity
origin
-Deutsch and Gerard (1955)- two process theory
└need to be right (ISI) / liked (NSI)
Explanations for conformity
Informational social influence
Normative social influence
Informational social influence
-agree with conformity as we believe it is correct – we want to be correct too
└→internalisation
Normative social influence
-agree with conformity as we want to be accepted/liked
└→compliance
Normative social influence
strengths
Research support for NSI
└Asch (1951)
└participants conformed as self-conscious
└when wrote down- conformity dropped to 12.5 %
Normative social influence
limitations
Individual differences in NSI
-nAffiliators
└people less concerned with being liked
└less affected by NSI
-McGhee and Teevan (1967)
└students needing affiliation conformed more
Informational social influence
strengths
Research support for ISI
-Lucas et al (2006)
└greater conformity to more difficult maths problems- especially from people bad at maths
└people conform in situations they don’t know the answer
Informational social influence
limitations
Individual differences in ISI
-Asch (1955)
└students (28%) less conformist than other participants (37%)
-Spencer (1980)
└little conformity with science students
Herbert Kelman (?)
1958
types of conformity
origin