Conformity:Ash's Research

Question 1

Procedure

Answer 1

Confederates deliberately gave wrong answer to see if participant conformed

Question 2

Findings

Answer 2

Naive participants conformed 36.8% trials

25% never conformed

Question 3

Variations

Answer 3

Conformity increased up to group size of 4
Dissenter reduced conformity
Conformity increased when task was harder

Question 4

Evaluation

Answer 4

Child of time
Artificial situation and task
Limited application of findings- American men