Conformity Flashcards
3 types of conformity?
Compliance
Identification
Internalisation
Where is compliance shown?
Publicly, not privately
Why is compliance done?
To keep the peace
How permanent is compliance?
Temporary to the group
Does private opinion change with compliance?
No
Where is identification shown?
Publicly
What is the goal of identification?
To be in a group of which membership is desirable
What is the permanence of identification?
Temporary to the group
Where is internalisation shown?
Private and public
What is the permanence of internalisation?`
Permanent
What are the 2 explanations of conformity?
Normative
Informational
What are the key aspects of normative social influence?
Humans have a need to be liked and need a social group
Want social approval
What are the key aspects of informational social influence?
Humans when they are uncertain they will look to other for help
Happens in unfamiliar/ambiguous situations
