Conformity

Question 1

What is compliance?

Answer 1

Individuals adjust their behaviour to that of a group to be accepted
Publicly but not privately
Views back to normal when not directly with this group

Question 2

What is identification?

Answer 2

Individuals adjust their behaviour to be a member of a group

Publicly and privately but only when part of that group

Question 3

What is internalisation?

Answer 3

People adjust their behaviour permanently eg religion

Question 4

What is informational social influence

Answer 4

Changing your behaviour due to desire to be right

Question 5

What is normative social influence?

Answer 5

Changing your behaviour due to desire to be liked

Question 6

What study supports informational social influence

Answer 6

Jenness- sweets in jar
Privately, discuss as group, group decision, privately
.converged towards the group norm
Repeated measures, order effects

Question 7

What study supports normative social influence

Answer 7

Asch
Male undergraduate students 6 actors 
Match lines
75% answered incorrectly at least ones 
5% conformed in every trial
- non generalisable - doesn't happen in real life 
- Low temporal validity - 60 years ago 
- ethics - make people feel stupid 
- sample - androcentric and students

Question 8

What were the variations of asch’s study

GUT

Answer 8

Group size - one actor instead of 6, conformity dropped to 6%
Unanimity - 5 actors and 1 who always gave correct answer - dropped to 3%
Task difficulty - more informational social influence, increased conformity