conformity Flashcards
conformity
a change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people
Asch’s baseline procedure
123 American men in groups with 5-7 confederates
confederates gave wrong answer on some trials
naive participants conformed 37% of the time
line comparison study
group size
1 to 15 confederates
with three confederates, conformity was 32% but little significant increase after
unanimity
extent to which all members of a group agree - majority was unanimous when all confederates selected same comparison line - degree of conformity in naive participants
conformity rate dropped with dissenter whether right or wrong
dissenter - non-confirming person
task difficulty
stimulus and comparison lines more similar in length
conformity increased - mainly ISI
artificial situation and task
P - task and situations were artificial
E - knew it was a research study - demand characteristics
E - trivial - no reason to conform - groups not very group - dont resemble real life groups - Susan Fiske
L - findings do not generalise to real-world situations
limited application
P - participants were american men
E - other research suggests women more conformist - concerned with social relationships and being accepted
E - US - individualist culture - collectivist cultures found to have higher conformity rates - Bond and Smith
L - asch’s findings tel us little about conformity in women and other cultures
research support
P - other studies support the effects of task difficulty
E - Lucas et al - asked participants to solve easy and hard maths problems - participants given answers from three other students (not real)
E - participants conformed more often (agreed with wrong answers) when problems harder
L - Asch correct in claiming task difficulty is one variable that affects conformity
P - Lucas et al’s study found conformity more complex than suggested
E - participants with higher confidence in maths conformed less on hard tasks
E - individual-level factor can influence conformity by interacting with situational variables
L - asch did not research the roles of individual tasks