Conformity Flashcards
6 types of social power
a) reward
b) coersive
c) expert
d) legitmate
e) reffrent
2 influences on conformity
a) normative influences
b) informational influences
Normative influences, what are the…
motivation:
Durability:
ambuity:
Type of conformity:
-to be liked, accepted
-not durable
-not ambigous
-complience & conformativy due to identitification
Informational influences, what are the…
motivation:
Durability
Ambiguty:
Type of conformatity:
-to be correct
-situation specific
-ambigious
-conformatity due to internalization
What is pluralitic ignorance
both normative and informational
What is the drinking study an example of
Pluralitic ignorance
What percent of people conformed in Ash’s study
1/3 33%
Why did people conform in Ash study
-more so normative pressure but as little informational