Attitudes Flashcards
Source characteristics
Credibility (Expert, trustworthy, like-ability)
Body language
Target characteritsics
Distraction
non-verbal cues
personality- need for cognition, self-monitoring, regulatory fir (promotion vs prevention)
expectation- inoculation, psychological reactance
Message characteristics
Message length
order of arugments (primacy vs recency)
message discrepency (moderate from own oppinion)
emotion- fear and postive emotion
What is the sleeper effect
When a message that came from a non-creditabile source becomes more persuasive over time, because you forgot the discounting cue
T or F
There is no difference in retention of a message based on source credibility
T
person will remember messages from both high and low crediable source
What is the term:
When messages from high credibility sources become less persuasive over time
Normal decay
What is the term:
Messages fro low credability course become more persuasive over time
Sleeper effect
T or F
Body language of a target impacts how they react to the persuasive message
T
