Conformity Flashcards
conformity - basics
- acting at own believes/perception because of pressure (real or imagined)
- allows us to live in our culture/the way we approach our daily life in society
- in collectivist culture it lies in their nature to conform
-> we prefer uniformity; therewith are likely to conform (it is in our nature)
6 types of social power (different ways to make people conform)
- rewards power; rewarding conformity (money (tangible) or intangible (ex. liking) -> more powerful)
- coercive power; punishment tangibly or intangible
- legitimate power; person has certain power/ability which you like to follow
- referent power; want to be like someone (identify with them)
- expert power; trusting someone is specific field
- informational power; use others to see how to behave in certain situation (when people are confused about the ongoings)
-> persons role and trust into it from
the other person are relevant
2 influences on conformity & 3 types of conformity
Normative influences (non-ambiguous situations):
- want to fit in, do avoid rejection from others -> pressure (can lead to dissonance)
- compliance; someone having power over you makes you conform (long endurance)
- identification; wanting to identify with someone to be liked by him (social power) (lasting as long as identification to this person lasts)
informational influences (ambiguous situations):
- comforting to people which seem to know what is going on (highly situation specific)
- pluralistic ignorance
outcome of dot moving experiment, an ambiguous situation (long term effects investigated) [Sherif]
- conversion in group (average inches of movement over rounds) (there is no right answer since it is a kinesthetic affect)
- ones norms are established people stick to it, even when they are alone
- confirming to group norm, therewith pressure, even a year later (turned into informational influence)
-> seeking information from others in ambiguous situations
outcome of how long is the line experiment (non ambiguous situation) [Asch]
- participants conformed to group at least ones (conformity)
-> did not want to embarrass themselves when giving other answer than the group (normative pressure)
can and should we reduce conformity?
- reducing normative pressure (line experiment; as long as someone gives a different answer one sees that nothing bad happens and is eager to also answer in own way -> no conformity anymore)
- can be reduced by giving anonymity in decision making
Reason for obedience (Milgram) - what helps against it
- proximity of the victim (the closer you are to the person, the other to cause harm to him)
-> script (what learner says) is not important to predict obedience
-> physical proximity has impact (physical presence of victim matters; seeing the suffering person) - proximity to the experimenter -> obedience decreases when experimenters is on the phone (distance if authority reduces social power)
- with peers and seeing that they get out you also want to get out (don’t wanna look foolish to them) -> people don’t see this factor though and say it does not influence them
-> informational; seeing it is possible to get out (minimizes coercive social
power of experimenter)
-> normative; do not want to be disliked by peers for continuing - diffusion of responsibility
- contrarily; peers obedience enhances experimenters social power
Legitimacy of Milgrams experiment
- location does not influence legitimacy
- random assignment of learner and teacher (participants point of view) -> fairness is ensured
- aggression is also not found as reason; everyone obeyed eventually