Conformity

Question 1

Conformity

Answer 1

The tendency to adjust one’s thoughts, feelings or behaviour to accommodate the standards of peers or groups.

Question 2

Key Findings of Asch’s 1951 Study

Answer 2

75% agreed with the confederates’ incorrect responses at least once.
All participants reported feeling self-doubt about their opinion.
All participants who conformed with the incorrect responses stated that they were aware that the responses were wrong, but they did not wish to cause conflict within the group.

Question 3

Factors Affecting Conformity

Answer 3

• Group size
• Unanimity
• Informational influence
• Normative influence
• Culture
• Social loafing
• Deindividuation

Question 4

Group Size

Answer 4

Asch’s results demonstrated that conformity increased with group size up to four.

Question 5

Unanimity

Answer 5

Participants were more likely to conform if the group unanimously agreed on a particular response.

Question 6

Informational Influence

Answer 6

Individuals are more likely to conform when they are uncertain. They may look to others who they perceive as more knowledgeable for guidance.

Question 7

Normative Influence

Answer 7

Individuals’ tendency to ‘follow the pack’ and comply with social norms, so they will gain approval and ‘fit-in’ with other group members.

Question 8

Culture

Answer 8

Studies have shown that there is a higher rate of conformity in collectivist cultures compared to individualistic cultures.

Question 9

Social Loafing

Answer 9

Tendency for individuals to reduce their effort when working in a group compared with when they are working alone.

Question 10

Deindividuation

Answer 10

Loss of individuality or the sense of anonymity that can occur in group situations.