Computational Comm Flashcards
types of data
- structure
- semi-unstructured
- unstructured
structured data
-well-define, easily organized database informaton
-enables easier analysis of patterns
semi-unstructured data
-loosely organized into categories using metatags
-helps somewhat with organization but still a lot of information to sift through
-e.g. hashtags on posts can be used to see which content gets the highest engagement
unstructured data
-data that isn’t organized with a data model
-more difficult to analyze patterns
e.g. posts on ig and fb
-changing with AI tools
-proliferation of unstructured data with spread of social media
e.g. what characteristics of a podcast maximize listernership to drive your own podcast success
Sources of data
- digital life data
- digital trace data
- digitalized life data
digital trace data
the archival exhaust from modern buearucratic organizations
e.g. call logs, web page browsing data, location data, transaction data
-doesn’t know what you wrote or said but for exmaple how long you were on a website
e.g. tracing the spread of a flu outbreak
e.g. what products do well on a comapny’s site
digitalized life data
the movement of intrinsically analog behavior into digital form
e.g. scan physcial books into an online data base and using that information to see when the cocept of citizenship became popular
digital life data
capturing of digitally mediated social behaviors
-knows what you wrote what you said
e.g. can see the songs you like on spotify – put into a databse of people with similar tastes – recommends stuff based on this
