COMPONENT 2: TAYLOR SWIFT Flashcards
CONTEXT OF TS “THE MAN”
- produced in 2020; included in her 7th album ‘Lover’
- mocks male business executives; ref to feud with Scooter Braun
- Braun bought her first 6 albums, and Swift didn’t find out until the public did
- Swift felt defeated, and started recording her first 6 albums again
- in 2020 Braun sold again, and would get the profit for streaming
REPRESENTATION OF THE MAN:
- Swift uses “The Man” to symbolise misogyny and male privileges
- “The Man” is shown as disrespectful, through the exaggerated male behaviours often criticised in society (man-spreading)
THE MAN SHOT ANALYSIS 1:
on train; passing newspapers
-“The Man’s” suit connotes his wealth, power, and success
- He passes paper on fashion to the women; stereotypical
- women are upset; less powerful than “The Man” : seen through informal clothing
THE MAN SHOT ANALYSIS 2:
“The Man” urinating on wall
- wide angle / mid shot - shows all of Swift’s “lost” albums stolen from her
- “NO SCOOTER” sign references the feud with Braun
TAYLOR SWIFT : SOCIAL MEDIA
star persona : a celebrity isn’t a real person, just carefully constructed
4 elements:
make money, controversial, constructed image, cultural value
TAYLOR SWIFT SOCIAL MEDIA
Swift uses multiple social media platforms to reach out to her audience of many ages:
- Facebook - middle aged
- TikTok - teenagers
- Instagram- teenagers
- YouTube - all ages
TAYLOR SWIFT : SOCIAL MEDIA
Instagram - young audience - those who enjoy professional / personal photos,
PERSONAL IDENTITY, ENTERTAINMENT
Facebook - older audience (30-45) - uses political posts to target voters along with complex wording
Twitter - 20 upwards - celeb focused, draws in new listeners - ENTERTAINMENT
TAYLOR SWIFT WEBSITE:
- each ‘era’ of an album has a new style; and rebrands with each ( CONVERGENCE REDESIGN)
- all ages (anyone interested)
- ‘limited time’ pop-up - urges people to buy / adds pressure; makes profit
- album release generates excitement
what album is The Man from?
Swift’s 7th studio album - Lover
what does the video mock?
it mocks male business executives; and references Swift’s feud with Scooter Braun
how many albums did Braun buy?
he bought Swift’s first 6 albums - she didn’t find out until the public did
what did Swift do in retaliation to her albums being bought?
she started to re-record her first 6 albums - she has got through 4 and there are 2 left (Taylor Swift and Reputation)
when did Braun sell again and what would he get?
he sold in 2020, and would gain profits from album streams
what is ‘The Man’ used to represent?
‘The Man’ symbolises misogyny and male privileges
how is ‘The Man’ shown to be disrespectful?
he uses exaggerated male behaviours often criticised in society (man-spreading)
what does Swift do when a new album is released?
she re-brands her website to the corresponding ‘era’ (CONVERGENCE REDESIGN)
what does the ‘limited’ pop-up do on Swift’s website?
it pressures audiences into making purchases; therefore making profit
what is the s
