COMPONENT 1: VIDEO GAMES Flashcards
who produces Fortnite? (companies)
Epic Games
what game does Epic Games produce? (companies)
Fortnite
what company regulates video games in Europe? (companies)
PEGI (Pan European Game Information)
how does Fortnite market themselves on social media? (marketing)
they have accounts on multiple platforms (twitter, instagram) to then reach a wider and more broad audience
how does Fortnite attract so many people and gain so much profit? (audience/industry)
it is free to play on all platforms (Xbox, Playstation, Nintendo) so more peole can have access, therefore more revenue is gained
what is the main source of revenue for fortnite?
(industry)
most of the money is gained through people completing in-game purchases/transactions
why do so any people feel the need to buy in-game cosmetics?
in the in-game shop, multiple items are branded as ‘limited’, pressuring people into buying the product they want
what does the ‘limited’ tag make users feels?
they feel pressured into needing to buy the cosmetic
what is the percentage of males who play video games?
65% of players are male
how many hours do people play for (on average) in a week?
6-10 hours
what is the uses and gratifications theory?
that all media products contain:
-personal identity
-information
-entertainment
-social interaction
how can the PIES theory apply to fortnite?
P - users can play online, meet new people
I - watch professionals play the game via Youtube and/or Twitch
E - new updates regularly, including celebrity events (Sabrina Carpenter, Lady Gaga)
S - have the ability to play with friends
