Competitors

Question 1

What is Rudderstack & how do we compete?

Answer 1

Rudderstack is a young company competing with Segment. It offers its solution as an open source alternative to Segment.

Companies can host on premise or Hybrid - focussing on security. They have to manage infrastructure themselves.
They are cheaper than Segment but they have an incomplete product lacking functionality that Personas & Protocols has.

Segment is a best in class solution with 350+ integrations - flexibility to move vendors & prevent lock in. 
Data Router Reliability - Segment processes more than 500 billion events per month & growing.

Question 2

What are some Trap Setting questions for Rudderstack?

Answer 2

Trap = Identify continuity risk with other immature CDP players.

• Describe the factors that you look at to ensure you are implementing a stable vendor.

Trap = Battle-tested.

• Explain the benefits of having a data pipeline that is being used by tens of thousands of customers. What risk would you expect from a company that doesn’t have that?

Trap = Reliable data deliverability.

• How does RudderStack ensure you mitigate data loss due to high volumes, or downtime, in your data pipeline?

Trap = Data visibility and alerting.

• Walk me through how RudderStack identifies and resolves errors in your data pipeline.

Trap = Speed to action.

• Tell me about the dependency marketing has on your engineering and analytics teams to create new campaigns.
• How does RudderStack support marketers with its product?

Trap = larger library

• What resources are required to integrate a new tool?
• How do you mitigate the risk associated with the hidden costs of building your data stack?