Competitive markets Flashcards
What is a competitive market?
A market where there are many firms who try to gain more customers and profit than the others
How do producers operate in a competitive market?
In order to be successful in a competitive market, firms must:
- Differentiate their products (USP)
- Create customer loyalty (perhaps through discounts or branding)
- Fully research the market in order to fill gaps and meet consumer needs
- Patent their products to prevent others copying them
-Anticipate and respond to changes in the market
What is the impact of competition on producers?
Competition has a negative impact on producers as they have to maintain a competitive price and make sure customers are satisfied, which leads to lower revenue and increased costs, and therefore reduced profit
What is the impact of competition on consumers?
Competition has a positive impact on consumers, as they will have a much larger choice of firms, which will push prices down