Competitive dynamics Flashcards

(9 cards)

1
Q

What are the two parts of competitor analysis

A

market commonality and resource similarity

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2
Q

What are the three drivers of competitive behavior

A

awareness, motivation, and ability

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3
Q

What are the two types of competitive rivalry

A

Likelihood of attach and likelihood of response

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4
Q

What are the two outcomes of competitive reality

A

market position and financial performance

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5
Q

What is market commonality

A

the number of markets with which a firm & a competitor are jointly involved

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6
Q

What is resource similarity

A

how comparable the firms tangible and intangible resources are to a competitors in terms of both types and amounts

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7
Q

What are the factors affecting likelihood of attack

A

first, second and late mover incentives

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8
Q

What are the factors affecting likelihood of response

A

type of competitive action
actors reputation
market dependance

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9
Q

What are the 3 market types in competitive dynamics

A

slow cycle: sustainable competitive advantage
fast cycle: not sustainable competitive advantage
normal cycle: moderately sustainable competitive advantage

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