Competitive dynamics Flashcards
(9 cards)
What are the two parts of competitor analysis
market commonality and resource similarity
What are the three drivers of competitive behavior
awareness, motivation, and ability
What are the two types of competitive rivalry
Likelihood of attach and likelihood of response
What are the two outcomes of competitive reality
market position and financial performance
What is market commonality
the number of markets with which a firm & a competitor are jointly involved
What is resource similarity
how comparable the firms tangible and intangible resources are to a competitors in terms of both types and amounts
What are the factors affecting likelihood of attack
first, second and late mover incentives
What are the factors affecting likelihood of response
type of competitive action
actors reputation
market dependance
What are the 3 market types in competitive dynamics
slow cycle: sustainable competitive advantage
fast cycle: not sustainable competitive advantage
normal cycle: moderately sustainable competitive advantage