Competitive Advantage & Strategic Management Flashcards
Competitive advantage
A firm ability to achieve market superiority over its competitors, ultimately resulting in above-average performance.
The characteristics of competitive advantage are?
- Driven by customer
- Significant contribution
- Matches resources with the opportunities
- Difficult to copy
- Basis for further improvement
- Provides direction
Source of Competitive Advantage
People, Low Cost, Differentiation.
Differentation Strategies are?
- Competing on superior product design
- Outstanding service
- High agility
- Innovation
- Responsiveness/Time
The objective of strategic planning
is to build a posture that is so strong in selective ways that the organization can achieve its goals despite unforeseeable external forces.
The role of strategic planning
To align work processes with the organization’s strategic directions to ensure improvement and learning reinforce company priorities.
Managerial implication for strategic
Establish a process
Strategy needs to include execution/action planning
Establish a process
Establish strategic performance metrics
Establish a process for the use of data