Competition Flashcards
Get familiar w/ competitors
What’s a better solution for a prospect needing to communicate w/ front line workers? Why is that a better choice than Simpplr?
An employee messaging tool
(Ex: First Up (in our space but more like email marketing. Communicating through email/ newsletters). They don’t position themselves as an intranet.
News Gator.,
Twilio, Frontline SMS.)
Why: Simpplr is overkill; we’d be too expensive.
Which competitors were acquired by PE firms?
Jive (By Aurea in 2017)
Unily (By CVC in 2021)
Igloo (By Frontier)
Lumapps (May 2024)
Why is an acquisition by a PE firm not good, and something we should warn prospects about (when considering Lumapps for ex)
Generally it leads to…
layoffs of key executives and product leads
reduction in force of non-revenue teams (such as CS)
ultimately: less investment in the product, lack of customer support, potentially higher renewal costs