Competition

Question 1

What’s a better solution for a prospect needing to communicate w/ front line workers? Why is that a better choice than Simpplr?

Answer 1

An employee messaging tool
(Ex: First Up (in our space but more like email marketing. Communicating through email/ newsletters). They don’t position themselves as an intranet.
News Gator.,
Twilio, Frontline SMS.)

Why: Simpplr is overkill; we’d be too expensive.

Question 2

Which competitors were acquired by PE firms?

Answer 2

Jive (By Aurea in 2017)
Unily (By CVC in 2021)
Igloo (By Frontier)
Lumapps (May 2024)

Question 3

Why is an acquisition by a PE firm not good, and something we should warn prospects about (when considering Lumapps for ex)

Answer 3

Generally it leads to…
layoffs of key executives and product leads
reduction in force of non-revenue teams (such as CS)

ultimately: less investment in the product, lack of customer support, potentially higher renewal costs