Competing In Global Markets - Chapter 3 Flashcards
Free trade
Movement of goods/services among nations without political or economic barriers
Comparative advantage theory
A country should sell to other countries those products that it produces most effectively and efficiently, and buy from other countries those products it can’t produce as effectively or efficiently
Absolute advantage
Monopoly on producing a specific product or is able to produce it more efficiently than all other countries.
2 Indicators of measuring effectiveness of global trade
- Balance of trade
- Balance of payments
Balance of trade
Nation’s ratio of exports/imports
Trade surplus / favourable balance of trade
Occurs when the value of the country’s exports exceeds that of its imports
Trade deficit / unfavourable balance of trade
Occurs when the value of the country’s imports exceeds that of its exports
Balance of payments
Difference between money coming into a country (from exports) and $ leaving the country (for imports) plus money flows coming into or leaving a country from other factors such as tourism, foreign aid, military expenditures, and foreign investment.
Licensing
Right to manufacture its product or use its trademark to a foreign company for a fee.
The 2 ways Licensing agreement can benefit a firm
- Firm can gain rev it would not otherwise have generated in its home market
- Foreign licensees must often purchase start-up supplies, component materials, and consulting services from the licensing firm
What problems might licensors experience?
Firms must grant licensing rights to its product for an extended period, 20 yrs +. If product experiences remarkable growth in foreign market, bulk of revenues goes to the license.
Franchising
contractual agreement whereby someone w a good idea for a business sells the rights to use the business name and sell a product/service in a given territory in a specified manner
Contract manufacturing
enables a company to experiment in a new market without incurring heavy start up costs such as building a manufacturing plant.
Strategic alliances
Don’t share costs, risks, management, or even profits unlike joint ventures
Alliances provide broad access to markets, capital, and technical expertise
Foreign direct investment (FDI)
Buying permanent property and businesses in foreign nations
Foreign subsidiary
Company owned in a foreign country by another company (parent company).