communications exam two Flashcards
what is social marketing most concerned with?
influencing behaviors that will improve health, prevent injuries, contribute to communities and enhance financial wellbeing
what are the five areas of implementation? (social marketing)
- health-related behaviors
- injury-prevention behaviors
- environmental behaviors
- community involvement
- financial behaviors
what are some examples of health related behaviors?
good eating, good sleep, exercising, hydration
what are some examples of injury prevention behaviors?
seatbelts, vaccines, helmet, smoke detectors,
what are some examples of environmental behaviors?
waste, water consumption, plastic use, energy waste
watt are some examples of community involvement?
volunteer, donation, voting, crime prevention
what are some examples of financial behaviors?
insurance, retirement, budgeting, umbrella policy
what is behavioral focus?
accepting a new behavior by rejecting, modifying or abandoning old behaviors
what are some key/unique concepts of social marketing?
- value exchange
- sustainability
- the 4Ps
what is value exchange?
the perceived benefits of performing a behavior
what is sustainability?
the continuous monitoring and subsequent changes to improve a program
what are the 4Ps of marketing?
- product
- price
- placement
- promotion
what is product? (4Ps)
what behavior you want to convey
what is price? (4Ps)
what you give or gain from it/opportunity cost
what is placement? (4Ps)
where it can be performed
