Communication Theory Flashcards
1
Q
Communication Theory
Why study communication?
A
- Practical
- Complex
- Dynamic
2
Q
Communication Theory
Communication Definition: Donald C Bryant
A
Adjusting ideas to people and people to ideas
3
Q
Communication Theory
Communication Definition: Anderson &Ross
A
The development of shared meaning through messages
4
Q
Communication Theory
4 Characteristics of “meaning”
A
- Processual (process)
- Personalized (subjective)
- Co-constucted (relational)
- Multi-dimensional (polysemous)
5
Q
Communication Theory
Theory Definition: Ernest Bormann
A
“An umbrella term for all careful, systematic, self-conscious discussion and analysis of communication phenomena”
6
Q
Communication Theory
Theory Definition: Julia T. Wood’s
A
“An account of what something is, how it works, what it produces or causes to happen, and what should be the case”
7
Q
Communication Theory
3 Steps to Informal Theorizing
A
- Asking meaningful questions
- Collecting evidence
- Forming a tentative conclusion
8
Q
Communication Theory
3 Images of Theory
A
- As Nets
- As Lenses
- As Maps
