Communication Style

Question 0

What was Labov (1970)’s study in relation to communication style?

Answer 0

Influence of CULTURAL BACKGROUND on communication styles:

Cultural and social class provide different ways of communicating. 
Black-English Vernacular (BEV) is not deficiency in language structure but a different way of using English language as an expression of culture.

Question 1

What was Bernstein (1971)’s study in relation to communication styles?

Answer 1

Influence of SOCIAL BACKGROUND on communication style:

Middle and upper class use elaborate codes, while working class use restricted codes. Lower class have a language deficit.

Question 2

What is Tannen (1990)’s study in relation to communication styles?

Answer 2

The influence of GENDER on communication styles:

Women use language to build rapport but men use language to report.

Question 3

What was Chomsky’s study in relation to development of language and communication skills?

Answer 3

LANGUAGE IS INNATE:

Believed that humans are born with a language acquisition device (LAD); language has universal grammar.

Question 4

What was Bruner (1983) study in relation to development of language and communication skills?

Answer 4

LANGUAGE IS LEARNED:
Children learn to communicate through a language acquisition support system (LASS) that relies mainly on social interaction with adults.

Question 5

What was Robinson (2003) study in relation to development of language and communication skills?

Answer 5

He discussed the ways that regulate and define adult social relationships. These define the quality of the relationship and status of the person involved:

1) Handshake
2) Forms of address
3) Politeness

Question 6

What are the four aspects of persuasive communication?

Answer 6

1) Gaining attention
2) Source of communication
3) Content of the communication
4) Characteristics of the audience

Question 7

Define persuasive communication

Answer 7

A mode of communication concerned with inducing or urging the adoption of certain beliefs, attitudes or behaviors of others.

Question 8

Examples of “gaining attention”

Answer 8

GAINING ATTENTION

• Use attractive people/scenery
• Correct timing
• Shocking or dramatic images to evoke an emotional response

Question 9

Examples of “source of communication”

Answer 9

SOURCE OF COMMUNICATION

• Experts in the field
• High profile personalities
• Reputable and trustworthy institutions/individuals
• Fast talkers

Question 10

Examples of “content of information”

Answer 10

CONTENT OF INFORMATION

• Keep it simple
• Content brings favorable emotional response
• Comprehension of print ads more effective than television

Question 11

Examples of “characteristics of the audience”

Answer 11

• Content and presentation styles should be targeted towards the age
• Relationship to communicator
• Level of education of the audience
• Culture of the audience