Communication Planning (2, 2)

Question 1

What information might you gather about a potential stakeholder to a procurement function?

Answer 1

• Their budget
• The external spend
• Key supplier relationships
• Number of staff
• Interest in procurement
• Individual communication preferences

Question 2

What is Professor Gerard Egans nine groupings of stakeholders, used to segment stokeholders?

Answer 2

Axis of either supporting the agenda or not supporting the agenda and supporting the leader or not supporting the leader. Different groups include Partners, Allies, Fence sitters, Opponents, Adversaries, Bedfellows, Fellow Travellers, the voiceless and loose cannons.

Question 3

What is Mendelows matrix?

Answer 3

Used to map stakeholders, it has two axis of stakeholder power and stakeholder interest with segments of: Minimal effort, Keep satisfied, Keep informed, Key players

Question 4

What is Mitchell, Age and Woods method for grouping and segmenting stakeholders?

Answer 4

It considers the salience of each stakeholder (how much they require or deserve attention). The salience of the stakeholder is made up of their power, their urgency and their legitimacy. Latent stakeholders possess just one characteristics however expectant stakeholders may possess more. The combination of their salience makes up characteristics (definitive, dangerous, dominant, dependent, demanding, dormant, discretionary).

Question 5

What is Kraljics matrix used to map external stokeholders?

Answer 5

Considers supply market difficulty up one axis and profit impact across the other making up four categories of Routine, Bottleneck, Leverage and Strategic.

Question 6

What 6 different approaches did John Koktter and Leonard Schlesinger give for managing stakeholders?

Answer 6

Facilitation and support
Education and communications
Participation and involvement
Negotiation and agreement
Manipulation and cooptation
Implicit and explicit coercion

Question 7

What 3 things are required for communication to be effective?

Answer 7

Consistency
Repetition
Effective use of communication channels

Question 8

How is effective communication achieved?

Answer 8

Open communication to build trust
Clarity of vision and reasons for change
Choice of media providing opportunity for interaction and involvement
Communication as a two way process including feedback
Use of appropriate language to move from negative current state to positive future state
Clear monitoring of changes made

Question 9

What methods are there for communicating with stakeholders?

Answer 9

Meetings
Workshops
Working through established groups
Presentations at conferences
Project meetings
Circulation of minutes
Newsletters
Emails
Surveys