COMMUNICATION (docx) Flashcards
People can use light, sound or electrical waves to send information. The Information is coded at source. It is then transmitted (sent) to the receiver.
electronic communication aid
A (low-tech method) of communication such as a simple, laminated communication book to carry around with a few pages of pictures or symbols is a ______
communication aid
the term “device” only describes a ______
more hi-tech solution
is the exchange of information between a sender and a receiver. It used to be that you only had to worry about the way you communicated face-to-face or on paper.
communication
Examples that fall into the oral category are phone calls, video chats, and face-to-face conversation.
Verbal communication strategies
These strategies are used in the workplace to draw attention and provide documentation. Human resources is required to post certain visuals throughout the workplace to comply with safety laws.
Visual communication strategies
Communication comes from the Latin word “Communis” which means ________. And Communication is imparting conveying or exchanging of ideas and knowledge whether by ______,_____,_____
common
speech, writing, and signs.
When we use technical equipment in communication it is called ____
Communication Technology
It may be communicated by using drawing, picture, graph, photograph or words on flat surface. These kind of messages are called ________.
-paper or film carries the message.
Graphic Communication
People can use light, sound or electrical waves to send information. The Information is coded at source. It is then transmitted (sent) to the receiver.
This system depend on an energy source called Electromagnetic Radiation
Electronic Communication
Application use in Communication
Email
Voice Mail
Group Ware
Global Positioning System (GPS)
attachment can also be made document, graphs or videos can be sent. Text can be sent through waves.
voice is recorder through mice or any other devices. Better than Talk by Call.
Voice Mail
Programs that help people work together, collectively while located remotely from each other.
Group Ware
consist of receivers connected to Satellite system. Determining the geographical location of the receiver used fro cars, advertising, tracking and hiking.
Global Positioning System (GPS)
Devices use in Communication
Radio
Television
Fax Machine
Cellphones
they speaking the microphone. Speech is changed into pulses of electromagnetic energy. This energy is transmitted from the radio stations broadcast tower.
Radio
tele means far away and Vision mean Sight. Some principle like Radio but in this videos also transmitted through impulses.
Television
Small photo sensor with a lens and a light to scan document sent. These tones are converted back on receiving on the paper.
Fax Machine
An electronic device used for mobile voice or data communication over network of specialized base stations know as Cell Sites.
Cellphones
There are four steps you need to take your audience through AIDA Model.
A- Attention
I - Interest
D - Desire
A - Action
MODES OF COMMUNICATION
Interpretive Communication
Interpersonal Communication
Presentational Communication
students comprehend written, oral, or visual communication on a variety of topics without any active negotiation of meaning. In the Sonrisas Spanish curriculum students engage in this mode by listening to stories, reading brief text excerpts and viewing images in various activities, and reading instructions for portfolio activities.
Interpretive Communication
students engage in two-way oral or written communication with active negotiation of meaning to share information, feelings, and opinions. This is the meat of the Sonrisas lessons. In every segment—Circle Time, Story Time, Art Time, and Partner Time—students have the opportunity to engage in interpersonal communication with the teacher and their classmates. Students engage in this mode by singing songs, playing games, doing lesson activities, engaging in shared reading, conversing about art projects, and completing Partner Time activities.
Interpersonal Communication
students present spoken or written information that is prepared for an audience. In the Sonrisas lessons students present completed art projects, they share information from Partner Time activities, and they present written work from portfolio activities
Presentational Communication
An electronic device used for mobile voice or data communication over network of specialized base stations know as Cell Sites.
cellphones
isn’t limited to something written down.
text
can be a film, an artifact, or anything in a language and
culture that conveys meaning.
text
The concept of a culture will be explained in relation with the
__________ that do represent a culture. Later, the
study of images will explain how far we think we do
‘understand’ cultures and here the study of images plays a
crucial role.
‘selection’ of images
The relation between Images and Culture (The Culture
and a Culture) In many cultural theories,
____is related
to human beliefs, social actions, institutions, etc.
Some analyses of ____ are done through the study of texts and language.
But____ is also related to other human production and more specifically to images.
culture
To understand
the image and culture relation, we will start first with a
concept of the ________.
culture by Sewell,
According to____: “…culture should be understood as a
dialectic of system and practice…”(____)
Sewell, Sewell, p. 52
________ is: “…the list of all items of the general life of people represents that whole which we call culture… ” (_____).
In this quote ____, refers to objects, images, to define culture.
He implies that culture and its meaning is to be found in everyday objects, be those used in distant regions or in
civilized societies.
Tylor’s definition of culture
Tylor, p.8
Tylor
“____ is the key to the understanding of our own culture and
that of our neighbors” (______).
Art
UNESCO Report, p.6
_____ has to be understood by some images that: first, belong to the past, second, only one image makes possible to
represent a culture, finally, are chosen by some photographers
and other organizations.
Culture
____ are studied through iconology, technique, art history, ideology, etc.
Images
_____ is related to societal attitudes about class, race, gender, and wealth. In some painting’s they might also
be nude and also have red socks, which means they are
prostitutes.
Ideology in images
studies images in relation to their time, subject, technique, rules, etc. Here, a certain order is given to images according to the changes and similarities between them. By defining certain features of images in a given time, we can refer to other images by comparing them with the already
known rules.
Art history
deals with the study of symbols in images.
Iconography
Images are studied through
iconology, technique, art history, ideology, etc.
is similar to the study of semiotics, and especially
in relation to Barthes studies
Iconology
In , Ferdinand de Saussure, studied language and
stated that: “…language is a system of signs involved in a
complex process of signification” (____).
semiotics
Smith, p. 99
______ definition of meaning is: “…the meaning is generated within the linguistic system via a system of differences” (_____).
Saussure’s
Smith, p.99
____ takes semiotics to the study of visual and popular culture
He used semiotics not only to reveal the text but also to find the ideological suppositions of the society, which created the images.
Barthes
: “concerned with issues of meaning and mutual understanding”(_____)
Hermeneutics
Smith, p.197
Three steps of evaluating an image:
- Identifying Source
- Interpret contextual information
- Understand implications
can be broken down
into the two categories of written and oral communication. Written strategies consist of avenues such as e-mail, text, and
chat.
Examples that fall into the oral category are phone calls, video chats, and face-to-face conversations.
Verbal communication strategies
consist of mostly
visual cues, such as body language, facial expressions, physical distance between communicators, or the tone of your voice. These cues are typically not intended. However, it is
important to realize the message you are sending
Nonverbal communication strategies
Types of Communication Strategies
Verbal communication strategies
Nonverbal communication strategies
Visual communication strategies
can be seen through
signs, web pages, and illustrations. These strategies are used
in the workplace to draw attention and provide documentation. Human resources is required to post certain visuals
throughout the workplace to comply with safety laws
Visual communication strategies
-It may be communicated by
using drawing, picture, graph, photograph, or words on a flat surface.
In ____ paper or film carries the message.
Graphic Communication
____ is concerned with culture, and the way in which cultural values and concerns are expressed in symbolic texts. He approaches culture through ‘thick description’. He gives example of the wink and what does wink mean in different circumstances.
Geertz
believes that interpretative approach is the best way to try and figure out the meaning of a cultural text.
Geertz
are those objects, actions, and behaviors that reveal cultural meanings
cultural text
To evaluate messages and images of different types of text reflecting different culture the following should do:
Understand how the specified cultures live.
How the people in the specified group communicate each other.
Learn the symbolism of their culture.
Be aware in every detail such as artifact, language, and symbolism.
the communication is unidirectional, as on a one-way street. Only one of the two devices on a link can transmit; the other can only receive.
means communication runs in one direction. The examples include-
* TV and radio broadcasting or pager.
* Keyboards
simplex mode
In ____ mode, each station can both transmit and receive, bot not at the same-time. both end devices can send and receive.(they must alternate).
When one device is sending, the other can only receive, and vice versa.
for example- Walkie-talkie s
half-duplex
enables station to transmit and receive signals simultaneously, with the advantage of providing twice the bandwidth of equivalent half-duplex technologies. However, it requires two communication channels to achieve these results-one to transmit and one to receive signals.
example telephone network,
full-duplex communication
A. Characteristics of Multimedia Presentations
They allow users to use different modalities such as:
a. Text
b. Graphics
c. Photographs
d. Audio
e. Animation
f. Video
