Communication

Question 1

Derived from the Latin word “communis

Answer 1

Communication

Question 2

word “communis”, which means

Answer 2

common

Question 3

is a complex process that involves the use of
symbols and which faci l itates human interaction and
relationships.

Answer 3

communication

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METHODS OF COMMUNICATION

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verbal
non-verbal
written

Question 5

 Oral communication/spoken words

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verbal

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Communicating through behavior other than words

 Used to complement or replace verbal messages, can contradict verbal messages

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non-verbal

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 Makes use of wr itten symbols, such as a standard scr ipt (e.g. Engl ish alphabet) and numbers.

 E.g. letters, e-mai l , reports, memos, etc.

Answer 7

Written

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b. Elements of Communication

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o	Message 
o	Sender and Receiver 
o	Channel
o	Feedback
o	Context
o	Noise
o	Effect

Question 9

content of the communicat ive act . Must have a common

system of symbols (e.g. language)

Answer 9

message

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(aka encoder /source- decides what is to be communicated.

Answer 10

sender

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(aka decoder / interpreter) -receives, interprets, and responds to
the message through feedback is cal led the receiver.

Answer 11

receiver

Question 12

Medium by which the message is transmi t ted from sender to

receiver.

Answer 12

Channel

Question 13

hearing, touching, smelling, tasting, and seeing

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basic and natural channels

Question 14

printing press, telephone, radio, television, and the Internet

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technical medium

Question 15

refers to the informat ion or signal sent back to the sender by
the receiver through verbal or non-verbal means. Al lows for adjustment
to reach an understanding or meet common goal

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feedback

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• encourages behavior in progress.

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positive

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gives a cue to correct or stop a behavior.

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negative

Question 18

pertains to the sett ing or envi ronment surrounding the
communication transaction. May be a place, t ime, event , and even
includes the social , cul tural , and psychological condi t ion of the
communicators

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context

Question 19

(aka inter ference)- anything that can distort the message. May be
external ly or internal ly caused.

Answer 19

noise

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physical noise or interference from the environment

e.g. boisterous laughter, cars honking, bad odor

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external

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concerns the mind of the communicators. (e.g. hunger)

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internal

Question 22

Resul t of communication, both posi t ive and negat ive. Can be in
the form of:

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effect

Question 23

changes in the receiver’s thoughts
 E.g. Learning in class discussion

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cognitive

Question 24

changes in thereceiver’s emotions

 E.g.fan getting excited as he/she watches his/her idol perform

Answer 24

affective

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changes in thereceiver’s actions

 E.g. buying an item from a persuasive sales person

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behavioral

Question 26

Principles of Communication

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o Communication is dynamic

o Communication is unrepeatable and irreversible

o Communication has no opposite

o Communication is affected by culture

o Communication is influenced by ethics

o Communication is competence-based

o Communication is being transformed by media and technology

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(internal dialogue/self-talk)

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Intrapersonal

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(between persons)

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Interpersonal

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(3or more people)

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Group

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More formal in nature than group communication; sender

oriented)

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Public

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(communication to a large audience and vast distances with

the use of a technological medium; usually one-way)

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Mass

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(alternative to face-to-face interactio

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computer mediated

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Goals of Communication

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o To inform and be informed

o To persuade and influence

o To build and maintain relationships

o To develop a career

Question 34

g. Roles and Functions of Communication

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Political

Economic

Social

Question 35

Population culture; entertaining and educating the public; building a nation; developing a country and mobilizing people

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social

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disseminating information; creating and reflecting public opinion; watchdog of the government

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Political

Question 37

one-way process, acknowledges the effect of noise

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Transmission Model

Question 38

alternating roles of communicators as sender and receiver
in encoding and decoding messages

• Same concepts with the transmission model, but added the
  concept of feed back

Answer 38

Interaction Model/Circular Model

Question 39

• Same concepts with the transmission model, but added the

concept of feed back

Answer 39

Interaction Model/Circular Model

Question 40

• highlights negations of meanings in any communication
  event through the concept of field of experience
• Communicators share a frame of reference than an actual
  exchange of meanings can take place

Answer 40

Transactional Model