clientele in comm

Question 1

Interpersonal communication is the level of communication most
associated with this type of audience.
It is through the individual that communication is most influential in
changing options, in dealing with resistance and indifference to issues, and
in maintaining harmony in social situation

Answer 1

groups

Question 2

An invitation to all participants to respond to the communication;
• Easy-to-use vehicles to allow return of communication;
• A capacity for all community members to community members to
communicate with each other, without the possibility that the
communication will be bottlenecked as it passes back through the
engagement project’s sponsor

Answer 2

communities

Question 3

GROUPS & ORGANIZATIONS

Characteristics:

Answer 3

interdependence

synergy

common goals

shared norms

Question 4

Media audiences

Answer 4

large and vast

unseen

measurable

fragmented and diverse

Question 5

Because from a large
audience, they are also
categorized by media
companies into consumers
of different medium,
products, and services.

Answer 5

fragmented and diverse

Question 6

Can be researched and
analyzed through statistical
measurement like ratings
and audience share

Answer 6

measurable

Question 7

Messages are delivered to
viewers or readers in the
privacy of their own home
and in their private time.

Answer 7

unseen

Question 8

Numerous and not within a
fixed location, direct
feedback is not possible

Answer 8

large and vast

Question 9

consume popular media products

Answer 9

mass audience

Question 10

small, select group of people with unique

interests

Answer 10

niche audience

Question 11

“Magic Bullet Theory”

• Describes media audience as
passive

• Media content is injected—
or fired—directly to the
audiences, and that

Answer 11

HYPODERMIC NEEDLE

THEORY

Question 12

• Passing through 2 stages: (1)
Mass Media to Individuals
(opinion leaders) to (2)
influence and authority of
the Opinion leader

Answer 12

TWO-STEP FLOW MODEL

Question 13

People seek out and consume
media depending on their
needs and the satisfaction it
provides in their lives

Answer 13

USE AND
GRATIFICATION
THEORY

Question 14

audiences
consume media to escape
from routine and problems

Answer 14

diversion

Question 15

media information to foster

social relationships

Answer 15

Personal relationships

Question 16

self understanding
and value
reinforcement

Answer 16

personal identity gathering

information

Question 17

gathering

information

Answer 17

surveillance

Question 18

importance of the audience’s
active interpretation but took
into consideration that media
also plays a big part in
shaping the delivery of
message

Answer 18

RECEPTION MODEL

Question 19

audience is able to interpret
the message of the media
as it was intended to be
interpreted

Answer 19

Dominant reading

Question 20

audience try to interpret
the message accord to
social position

Answer 20

negotiated reading

Question 21

whose social position puts
them in direct conflict with
the preferred reading.

Answer 21

oppositional reading

Question 22

• active users of the Internet, also called as NETIZENS

Answer 22

online audience

Question 23

) internet can reach various

audiences

Answer 23

dispersed

Question 24

made the relationship between receiver
and sender more interactive as opposed to the one-way
and linear delivery of message from mass media to its
audience

Answer 24

interactive

Question 25

expected a certain degree of knowledge in order to

navigate websites

Answer 25

3. A certain degree of Technological Knowledge

Question 26

Abrahamson (1998)
there are types of people using the internet similar to that
of the mass, this audience has very high consumption
practices and looks for very specific and valuable
information to fulfill or satisfy their goals and needs

Answer 26

High Consumption practices