communication

Question 1

FORMAT

Answer 1

Landscape of portrait format – the shape and structure of the design. Observe how the design has been
composed.

Question 2

STYLE (technique, mood, what it looks like)

Answer 2

Describe what the design looks like – the mood of the design, determine what technique has been used to
create the design - photographic (edited) or illustration – describe the style eg. painterly, cartoon, realistic etc.

Question 3

Sans serif typeface:

Answer 3

A typeface that has no serifs

Question 3

Alignment of text:

Answer 3

Left aligned or flush left - the text is aligned along the left margin or gutter, also known as ragged right
Right aligned or flush right - the text is aligned along the right margin or gutter, also known as ragged left
Justified - text is aligned along the left margin, and letter- and word-spacing is adjusted so that the text falls
flush with the right margin, also known as full justification
Centered - text is aligned to neither the left nor right margin; there is an even gap at the end of each line.

Question 4

Kern:

Answer 4

To adjust the white spaces between the characters. Large text needs to be kerned manually as the space
between the characters is more noticeable eg. in signage and on posters

Question 4

Serif:

Answer 4

In a typeface, a counterstroke on letterforms, projecting from the ends of the main strokes.

Question 5

Text wrap:

Answer 5

The spatial relationship between blocks of text and graphics, or between two blocks of text

Question 6

Type Style:

Answer 6

Italic, Roman, Expanded, Narrow, Display font, Uppercase, Lowercase
Type weight / weighting: Bold, Light