Communication

Question 1

Main differences between B2C and B2B?

Answer 1

B2C
rational, long-term decision-making

focus: performance data, technical evaluation, case studies, LCA, certifications
long-term partnerships
trust and credibility
partnership and collaboration
loyalty and objectivity

strategic and rational

communication channels: niche, industry publications, trade shows etc.

B2B
emotional, impulsive-driven, immediate benefits (often) decision making

focus: emotional appeal, story telling, brand identity (values, norms etc.)
positive consumer experience
visual engaging

short-term satisfaction

communication channels: eco-brands, social media, ads, influencers etc.