COMMUNICATION Flashcards
A process by which two or more persons exchange ideas, facts, impressions in way that each gains a common understanding of the meaning, content and use of message
COMMUNICATION
A purposeful process, which involves sources, messages, channels and receivers
COMMUNICATION
interchange or transfer of message, feelings and information between two persons or more than two persons
COMMUNICATION PROCESS
A sender (encoder) encodes a message then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.
COMMUNICATION PROCESS
ARISTOTLE’S MODEL OF COMMUNICATION: also known as the “___________” or as the “speaker-audience-message” model
rhetorical triangle
ARISTOTLE’S MODEL OF COMMUNICATION: consists of three main elements:
a. the speaker,
b. the audience and
c. the message
- the person who is delivering the message
- responsible for creating and delivering the message effectively
- this includes not only the words but also the delivery style, tone and body language
THE SPEAKER
- group of people who receive the message
- considered as essential part of the communication process
- the speaker needs to understand the audience’s needs, interests, beliefs and values to effectively communicate the message
THE AUDIENCE
- content of what is being communicated
- clear, concise and persuasive
- the message should be crafted with the audience in mind to ensure that it is relevant and engaging
THE MESSAGE
ELEMENTS OF COMMUNICATION:
- Ethos (credibility)
- Pathos (emotion)
- Logos (logic)
- persuades an audience based on the character, credibility, reputation of the author, writer or persuader
ETHOS = “credibility”
- emotional appeal of a message
- focuses on engaging the audience’s emotions and creating a connection with them in order to persuade or influence their attitudes, beliefs or behaviors
- can be conveyed through various elements of communications, such as tone of voice, facial expressions, body language and the use of vivid language and imagery
PATHOS = “emotion”
- logical or rational appeal of a message
- focuses on the substance of the message and how it is presented to the audience
- can be seen as the argument or reasoning behind a message and it is often used to appeal to the audience’s sense of logic or reason
LOGOS = “logic”
LEVELS OF COMMUNICATION:
a. EXTRA PERSONAL COMMUNICATION
b. INTRAPERSONAL COMMUNICATION
c. INTERPERSONAL COMMUNICATION
d. ORGANIZATIONAL COMMUNICATION
e. MASS COMMUNICATION
- the way of communication in which a human interacts with other species or non-living objects
EXTRA PERSONAL COMMUNICATION