COMMUNICATION Flashcards
A process by which two or more persons exchange ideas, facts, impressions in way that each gains a common understanding of the meaning, content and use of message
COMMUNICATION
A purposeful process, which involves sources, messages, channels and receivers
COMMUNICATION
interchange or transfer of message, feelings and information between two persons or more than two persons
COMMUNICATION PROCESS
A sender (encoder) encodes a message then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.
COMMUNICATION PROCESS
ARISTOTLE’S MODEL OF COMMUNICATION: also known as the “___________” or as the “speaker-audience-message” model
rhetorical triangle
ARISTOTLE’S MODEL OF COMMUNICATION: consists of three main elements:
a. the speaker,
b. the audience and
c. the message
- the person who is delivering the message
- responsible for creating and delivering the message effectively
- this includes not only the words but also the delivery style, tone and body language
THE SPEAKER
- group of people who receive the message
- considered as essential part of the communication process
- the speaker needs to understand the audience’s needs, interests, beliefs and values to effectively communicate the message
THE AUDIENCE
- content of what is being communicated
- clear, concise and persuasive
- the message should be crafted with the audience in mind to ensure that it is relevant and engaging
THE MESSAGE
ELEMENTS OF COMMUNICATION:
- Ethos (credibility)
- Pathos (emotion)
- Logos (logic)
- persuades an audience based on the character, credibility, reputation of the author, writer or persuader
ETHOS = “credibility”
- emotional appeal of a message
- focuses on engaging the audience’s emotions and creating a connection with them in order to persuade or influence their attitudes, beliefs or behaviors
- can be conveyed through various elements of communications, such as tone of voice, facial expressions, body language and the use of vivid language and imagery
PATHOS = “emotion”
- logical or rational appeal of a message
- focuses on the substance of the message and how it is presented to the audience
- can be seen as the argument or reasoning behind a message and it is often used to appeal to the audience’s sense of logic or reason
LOGOS = “logic”
LEVELS OF COMMUNICATION:
a. EXTRA PERSONAL COMMUNICATION
b. INTRAPERSONAL COMMUNICATION
c. INTERPERSONAL COMMUNICATION
d. ORGANIZATIONAL COMMUNICATION
e. MASS COMMUNICATION
- the way of communication in which a human interacts with other species or non-living objects
EXTRA PERSONAL COMMUNICATION
- communication with the own self
- an act of imagination and visualization and even recall and memory
- a method of communication that helps every person to communicate with himself or herself
INTRAPERSONAL COMMUNICATION
- process by which people exchange information, feelings and meaning through verbal and non-verbal messages
- sending and receiving of messages between two or more number of people
INTERPERSONAL COMMUNICATION
- exchange of information, ideas and views within and outside the organization
- it is formal and generally objective form communication
ORGANIZATIONAL COMMUNICATION
- a process in which a person, group of people or an organization sends a message through a channel of communication to a large group of people and organizations
- the process whereby media organizations produce and transmit message to public and the process by which those messages are sought, used, understood and influenced by audience
MASS COMMUNICATION
- any obstruction that comes from the source and receiver that aids in altering the original meaning of the message
BARRIERS
BARRIERS TO GOOD COMMUNICATION:
a. SEMANTIC BARRIERS
b. PSYCHOLOGICAL BARRIERS
c. ORGANIZATIONAL BARRIERS
d. CULTURAL BARRIERS
e. PHYSICAL BARRIERS
f. PHYSIOLOGICAL BARRIERS
- also known as language barriers
- these barriers are caused due to improper communication between the sender and the receiver
SEMANTIC BARRIERS
- plays an important role in interpersonal communication as the state of mind of the sender or the receiver can make it difficult to understand the information that is conveyed
PSYCHOLOGICAL BARRIERS
- caused due to the structure, rules and regulations present in the organization
- complexity of organizational structure and multiple managers make it difficult to convey information properly and the information gets distorted leading to miscommunication
ORGANIZATIONAL BARRIERS
- those that arise due to lack of similarities among the different cultures across the world
- a term that can be harmless in one culture can be regarded as a slang in another culture
- various beliefs differ from one culture to another
CULTURAL BARRIERS
- those that arise due to certain factors like faulty equipment, noise, closed doors and cabins that cause the information sent from sender to receiver to become distorted
PHYSICAL BARRIERS
- arise when a sender or receiver of the communication is not in position to express or receive the message with clarity due to some physiological issues like dyslexia or nerve disorders that interfere with speech or hearing
PHYSIOLOGICAL BARRIERS
