Communication

Question 1

Social marketing approach

Answer 1

focuses on the needs and wants of the intended recipient of the communication
- application of commercial marketing’s and advertising participles to socially beneficial causes

Question 2

NCI’s health communication process wheel

Answer 2

analyze, develop, plan, assess

Question 3

What does the elaboration likelihood model and the health belief model explain

Answer 3

it explains why people are more likely to respond well to information when they feel are more susceptible or already have an illness condition

Question 4

Four P’s of marketing

Answer 4

price, product, place, promotional strategy
- help raise the value of the new product relative to the old

Question 5

The evaluation stage where you would have created and pretested your messages and materials

Answer 5

formative stage

Question 6

The evaluation stage determined that they were being disseminated as planned

Answer 6

process stage

Question 7

The stage where one is generally testing whether exposure to the communication campaign results in the desired behavior change

Answer 7

outcome evaluation

Question 8

Patient-centeredness

Answer 8

defining principle that places the patient’s needs and abilities at the heart of any communication encounter, whether in clinical or public health

Question 9

Plain writing act of 2010

Answer 9

requires federal agencies to use clear language so that citizens may “find what they need, understand what they find, and use what they find to meet their needs

Question 10

What is the first step you take to address gaps in the community

Answer 10

Consult Healthy People 2020 to identify relevant objectives