Comms 100 Flashcards
What is defined as “helping us make sense of the world by making some things visible and other things invisible”?
Media
What is defined as “helping us decide which events, ideas, places and people are more important (or ‘salient’) than others”?
Media
What is it that “provides frameworks for us to form our tastes, our values, and our identities”
Media
What is the process by which content and meanings are generated?
Mediation
The technical features and constraints of the medium shape / affect / mediate what?
Meanings
The conventions of the medium such as genre/format shape / affect / mediate what?
Meanings
The contexts in which meanings are made and circulated shape / affect / mediate what?
Meanings
Who defined mediation as ‘Mediation… describes the fundamentally, but unevenly, dialectical process in which institutionalized media of communication… are involved in the general circulation of symbols in social life.’?
Roger Silverstone
‘Mediation is [What?] because while it is perfectly possible to privilege those mass media as defining and perhaps even determining social meanings, such privileging would miss the continuous and often creative engagement that listeners and viewers have with the products of mass communication.
Dialectical
The “power to work with, or against, the dominant or deeply entrenched meanings that the media provide is… “?
“… unevenly distributed across and within societies”
What does ‘contestation’ refer to?
That media are sites of conflict
What is “the meaning and value systems which provide
individuals with the specific connotation they read into texts”?
Mythology
What does ““Mythologies are the cultural narratives that make material available for the process of encoding/decoding, which in turn work invisibly because mythologies have a taken for granted dimension” refer to?
How signification works within cultural contexts
What is “the process by which the media present to
us the ‘real world’”?
Representation
Who said ‘How anything is represented is the means by which we think and feel about that thing, by which we apprehend it.’?
Richard Dyer
What is “the process by which a media text represents an idea, issue, or event to us”?
Mediation
What is “A set of ideas shared by a group, community or society”?
Ideology
What is “A set of ideas through which a group, community or society reproduces itself”?
Ideology
What is “A set of ideas shared by a society that benefits or advances the interests of a specific group in that society”?
Ideology
Representation and ideology are therefore linked to analyses of what?
Power
What refers to the ruling of the most powerful?
Hegemony
What does “When definitions and ways of being of the powerful are naturalized and made to seem normal, they are presented to everyone as if no other definitions are possible – in other words as ‘common sense” refer to?
Hegemony
Media re(produce) what?
Hegemonic discourses
What is “a condition, episode, person or group of people emerges to become defined as a threat to societal values and interests”?
Moral Panic
What are the five stages of moral panics?
1) Something or someone is defined as a threat; 2) Threat is depicted in a stylised and stereotypical way; 3) Rapid build-up of public concern (news); 4) Response from authorities or opinion makers; 5) The panic recedes or results in social changes
Anxieties about youth subculture, video games, or social media can result in?
Moral panics
What are five problems with moral panics?
One dimensional; Vilifies media consumption; Condemns youth culture; Erasing societal causes for problems and conflicts within a society; Moral panics often imagine a passive and helpless audience
What does “how words and images are systematically used to communicate cultural and political meanings, in texts such as advertisements, magazines, films, or TV programs.” refer to?
Myth
What methodology is used to study myth?
Semiotics