Commnut Final Flashcards

1
Q

Define culture and cultural values

A

• Culture – shared history consisting of
thoughts, communication, actions,
customs, beliefs, values, and institutions
of racial, ethnic, religious, or societal
groups
• Cultural values – principles or
standards the members of a cultural
group share in common

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2
Q

Define diversity, cross-cultural, and ethnocentric

A
Diversity – differences among groups 
of people
• Cross-cultural – interaction between or 
among individuals representing 
distinctly different cultures
• Ethnocentric – consider the beliefs, 
values, customs and viewpoints of your 
group to be superior to those of other 
groups
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3
Q

Trends in demographics

A
• Demographics - Population Trends
• Change in cultural makeup - multicultural
• Population shifts
• Increase in older population
• Diversification of health care workforce 
• Increased Use of Traditional Therapies
• Combination of conventional and 
complementary approaches
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4
Q

Why our profession has a need for cultural competence?

A

Health Disparities
• Socioeconomic status – minorities
• Lack of insurance
• Culture
• Access to and use of health care services
• Discrimination/racism/stereotyping
• Environment
Under-Representation of Diverse Health Care
Providers
• Legislative, Regulatory, Accreditation
Mandates

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5
Q

Cultural awareness, knowledge, and encounters

A
Cultural desire
• Motivation to engage in cross-cultural 
encounters
• Cultural awareness
• Biases, worldview 
• Compare your values and beliefs with 
those of other cultures
Cultural knowledge
• Explore unfamiliar cultures
• Learn useful generalizations as a starting 
point
• Cultural encounters
• Direct and indirect experiences with 
individuals from diverse backgrounds
• Eat in cultural restaurants, read about 
customs, travel
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6
Q

Barriers to cross-cultural communication

A
• Barriers to cross-cultural 
communication
• Language differences
• Nonverbal behavior
• Stereotyping
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7
Q

Practical guidelines

A

• Practical guidelines – learning
culturally sensitive communication
skills

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8
Q

Considerations when working with an interpreter

A
Working with interpreters –
• Use professional interpreters who are 
familiar with the language and customs
• Try to limit use of family members or 
friends
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9
Q

LEARN intervention guidelines

A
Listen
Explain
Acknowledge
Recommend
Negotiate
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10
Q

Suggesting culturally appropriate interventions (practical considerations)

A

Practical considerations
• Encourage community members to
participate in all levels of intervention
• Learn about the community before
designing a program
• For immigrant populations – resource lists
of low-cost comparable foods; cooking
demos
• Coordinate food education lessons with
ESL programs

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11
Q

Organizational elements of cultural competence

A
Organizations have responsibility to 
provide care sensitive to culture
• State and federal incentives, Healthy 
People 2020 goals
• Need cultural competence in all levels 
of organizational structure
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12
Q

Keys to an effective nutrition intervention program

A

An effective nutrition intervention
program:
• Integrates good instructional design and
learning principles
• Uses media that facilitate a high degree of
individualization

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13
Q

Tips when teaching across the lifespan

A

give short messages to kids
relate to adolescents
acknowledge preggos needs
consider adults experiences

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14
Q

Adult education considerations/principles

A

Formal, informal, vocational, and
continuing education for the purpose of
learning
Principles of adult education
• Adult roles, responsibilities, and previous
learning influence learning
• Adult learning is constantly occurring
• The purpose of the adult educator is to
facilitate the continuous learning process
Adult learners learn best when subject matter
is tied directly to their own realm of
experience
• Their learning is facilitated when they can
make connections between past experiences
and current concerns

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15
Q

Developing a nutrition education plan

A
The nutrition education plan is a written 
document describing:
• the needs of the target population
• goals and objectives for intervention
• program format
• lesson plans
• nutrition messages
• marketing plan
• partnerships
• evaluation instruments
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16
Q

Developing a lesson plan

A

Structure your knowledge
• Identify major concept to be communicated
• Write instructional objectives
• Concentrate on end product for learner
• Include components: lesson title, target
audience, duration, general objectives,
specific objectives, procedure, learning
experiences, evaluation, materials needed

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17
Q

Ideas for designing messages

A

General ideas for designing messages:
• present information in a novel or unusual
fashion
• use language to make message important
to consumer
• use language that is immediate,
straightforward
• consider style best for target population

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18
Q

Formative vs. summative evaluations

A

Conduct formative evaluation
• Should be conducted throughout program
design process – focus groups, SMOG test
for reading level (App C)
• Conduct one trial run of program (pilot)
• Results are used to change and improve
program delivery
Conduct summative evaluation – at end of
program, to assess delivery and
effectiveness

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19
Q

Entrepreneurship (questions to ask)

A

Questions to ask:
• Has this approach been tried before?
• Does evidence from the literature indicate it
will work?
• Are there sufficient data to support making
recommendations?
• What do experts think about this approach?
• What is the theoretical framework supporting
the approach?
• If new approach, should it be a formal study?

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20
Q

Define marketing (selling & promotion)

A
Marketing – process by which 
individuals and groups get what they 
need and want by creating and 
exchanging products and values with 
others
• Selling and promotion only a part of 
marketing
21
Q

Define social marketing

A

Social Marketing – programs that seek
to increase the acceptability of a social
idea or practice among a target group
• Solution to the problem is outlined in
marketing plan

22
Q

Developing a marketing plan

A
Determine needs and wants of target 
population
• Specify benefits of product or service
• Conduct a situational analysis
• Develop marketing strategy
• Develop budget and timetable
23
Q

SWOT analysis

A
Conduct a situational analysis 
(SWOT) - strengths, weaknesses, 
opportunities, threats
• Detailed assessment of the environment, 
including an evaluation of the consumer, 
the competition, and other factors that may 
affect the program or business
• Identification and analysis of all consumers 
of your product or service
• Users of services
• Referral sources
• Other decision makers
SWOT Analysis Steps:
• Determine and target clients or 
audiences
• Develop a specific marketing strategy 
for each target audience
SWOT Analysis Steps:
• Market Research
• Use of primary (new) data – surveys, 
questionnaires, focus groups
• Secondary data collected from other 
agencies and organizations
• Identify external environmental factors 
or social trends
• Health care reform 
• Legislative and regulatory changes 
• Shifting demographics
• Maturing of the population
24
Q

Define market segmentation

A

• Market segmentation – separation of
potential clients into smaller groups with
similar characteristics

25
Q

Primary vs secondary data

A

Use of primary (new) data – surveys,
questionnaires, focus groups
• Secondary data collected from other
agencies and organizations

26
Q

4 P’s of marketing mix

A
The Four P’s of the Marketing Mix:
• Product – quality, features, style, 
packaging, services
Place – channels, coverage, locations, 
inventory, transport
• Price – list price, discounts, credit terms, 
disincentives
27
Q

Evaluation (of what?)

A
Evaluate - track changes in volume or net 
profit, referral sources, and customer 
satisfaction
• Are goals being met?
• Are there changes in knowledge, attitudes, 
and practices?
• What are costs?
• May need to reevaluate if situations 
change
28
Q

Health promotion campaigns (Table 18-7)

A

Health promotion campaigns
breastfeeding
healthy diet
physical activity

29
Q

Types of behavior change

A
  • Types of behavior change:
  • Cognitive change
  • Action change
  • Behavior change
  • Value change
30
Q

When to use social marketing

A
When social marketing is most 
appropriate:
• When new research data needs to be 
disseminated
• When countermarketing is needed 
against potentially harmful products
• When activation is needed to move 
people from intention to action
31
Q

Managers are involved in… (four functions of management)

A

Planning
• Organizing
• Leading
• Controlling

32
Q

Strategic & operational planning

A

Planning – basis for good management
• Strategic planning – long-term planning
addressing overall goals
• Operational planning – short-term planning
focused on activities and actions to meet
goals
• Project management – limited-scope
activities around a single program or
intervention

33
Q

Define critical path

A

critical path - series of tasks

taking the longest time to complete

34
Q

Organizational structure and span of control

A

Organization structure – organizational chart
establishes lines of communication and
procedures
• Span of control – 3 to 7 subordinates best

35
Q

Human resource management

A

Human resources management – staffing,

evaluating job performance

36
Q

Providing motivation and communication while leading

A
Leading – influencing others to achieve 
organization’s goals and objectives
• Motivating
• Set high standards and stick to them
• Put the right person in the right job
• Keep employees informed about their 
performance
• Allow employees to be a part of the process
• Communicating – verbal, nonverbal, written
37
Q

Balance sheet and income statement

A

Balance sheet – lists assets and
liabilities
• Income statement – summarizes
operations over a specific time period

38
Q

Information management

A

Information management – transforming
collected data into meaningful
information

39
Q

Strategies of success

A
Strategies for success:
• Continually assess the competitive 
environment
• Continually assess your strengths
• Build organizational skills
• Build managerial (people and process) 
skills
40
Q

Laying the foundation (first steps)

A

Generate ideas,Describe Goals,Identify Funding
• Noting a legislative initiative
• Reading implications for research from
published studies
• Observing societal trends or needs in the
community
• Brainstorming with colleagues
• Reviewing statistical data

41
Q

Funding sources

A

Generating an idea in response to a grant
sponsor’s request
• Finding a grant sponsor to fund the grant
seeker’s idea
• Network with colleagues to learn about
upcoming funding opportunities
• Contact granting agencies about upcoming
RFPs
• Contact local businesses to seek small grants
• Decide whether to compete for a grant

42
Q

Potential collaborators

A
Identify potential collaborators
• May come from within the organization or 
from without
• Collaboration can greatly improve a 
proposed project
• Network with colleagues
• Correspond with individuals working on 
similar projects
43
Q

Components of a proposal

A

Components of a proposal
• Letter of intent – preproposal sent prior to
full proposal
• Transmittal letter – indicates reason for
submitting proposal
• Title page – follow recommended format
• Abstract – outlines proposed project

44
Q

Grant narrative should include

A
Grant narrative –
• Needs statement – problem statement 
and literature review
• Goals and objectives – describe what the 
grant seeker plans to achieve
• Methods – describes in detail the 
procedures for achieving objectives
• Project design – describes overall 
organization of proposed project
• Participants – description of 
characteristics
Evaluation plan – formative, process, 
summative, impact evaluation
• Measurements – to measure outcomes
• Data analysis – how collected and 
analyzed 
• Dissemination – how interested audiences 
will get information about outcomes
• Time and activity chart – manageable 
steps
• Capability – establishes credibility of grant 
seeker
45
Q

Define budget

A

Budget – describes expected cost of project,
demonstrates grant seeker’s planning and
management expertise
• Budget categories

• Cost sharing – grant seeking organization agrees
to pay certain costs

46
Q

Direct vs indirect costs

A

• Direct costs – concrete project expenditures
(personnel, equipment, supplies, travel)
• Indirect costs – overhead, calculated as a
percentage

47
Q

Budget narrative

A

Budget narrative – explain or justify all

expenditures

48
Q

What goes in the appendix?

A

Appendixes – materials that directly support

the proposal

49
Q

The logic model

A

Provides a framework for planning, implementing,
managing, and evaluating community nutrition
programs
• Graphically shows where you are and what you will need to get to where you want to be