Commercialisation Of Physical Activity And Sport

Question 1

What is commercialisation

Answer 1

Act of making something available to be bought or sold for financial profit

Question 2

How does the media affect the commercialisation of sport

Answer 2

Increased number of people watching media pay to view sporting events media tracks sponsorships to sport

Question 3

TV and visual media coverage

Answer 3

Live matches the sports events with commentary are broadcasting there are highlights and documentaries sports commission subscription channels

Question 4

Internet media coverage

Answer 4

All major teams and athletes have their own websites where you can find out info.

Question 5

Newspapers and magazines Media coverage

Answer 5

Print reports and match results interviews

Question 6

Social media coverage

Answer 6

Has become very popular stations such as sky sports has social media as they sometimes have accounts

Question 7

What are the three parts of the golden triangle

Answer 7

Commercialisation media and sport

Question 8

What do each side of the triangle mean

Answer 8

Side of the triangle benefits from the other side in some way depending on the side it’s normally financial or promotion

Question 9

Key points of the golden triangle

Answer 9

The media want high quality entertaining sports to attract more sponsors and investors and bring my money to support if sport isn’t doing well and is an entertaining less sponsors will be attracted to not get much

Question 10

Golden triangle commercialisation to sport

Answer 10

Businesses pay money in sponsorship of popular people sports teams to receive publicity sport relies on money funded

Question 11

Sports to media golden triangle

Answer 11

Sport uses media is a game to you is to increased popularity the media broadcast for as it is very popular and will engage he was

Question 12

Immediately commercialisation golden triangle

Answer 12

Businesses pay money in sponsorship to access the sport audience through media coverage this money allows the media to cover more sport use high-quality presenters and implement technology
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Question 13

Why is media important in the golden triangle

Answer 13

Promotes their appetising and attract sponsors and brings in more money

Question 14

What are some positive effects of media and commercialisation

Answer 14

More media coverage of sports make more companies wanting to sponsor increase standard of sport more children start participating

Question 15

Negative effects of media on commercialisation

Answer 15

Less popular sports don’t get coverage means we don’t have much money participation rate go down

Question 16

What is sponsorship

Answer 16

A form of advertising where a company pays to be associated with an event team or sports person

Question 17

Sponsorship on facilities

Answer 17

Companies can give clubs money to build a new stadium is often named after the sponsor

Question 18

Clothing and equipment sponsorship

Answer 18

Usually have the logo on

Question 19

Financial sponsorship

Answer 19

External sources of wealthy individuals may invest in teams or sports because they are fans or see the team as an investment

Question 20

Why do companies sponsor sports events teams and athletes

Answer 20

It promotes the brand allows the company to build relationships increases popularity of the brand

Question 21

Positive effects on the performer of sponsorship

Answer 21

Allows athletes to be paid and do it as a job can lead to further roles

Question 22

Negative effects of the sponsored performer

Answer 22

Sponsorship is genuinely favour males over females and able over disabled are performing may have to promote Bromley don’t like more pressure to perform well

Question 23

PositiveAffect on the fans of commercialisation

Answer 23

Makes a wider range of Sports available to watch increases the amount of sport on tv

Question 24

Negative effects of commercialisation on the fans

Answer 24

Can make it expensive to watch TV packages and increased adverts

Question 25

Positive effects on the officis of commercialisation

Answer 25

Advancements in technology and equipment media coverage leads to officials getting higher

Question 26

Negative effects on the officials of commercialisation

Answer 26

Bad decisions and mistakes are analysed and criticised by the media

Question 27

positive Effects of commercialisation on the sport

Answer 27

Makes a wider range of support available to watch and increase the sport on tv

Question 28

Negative effects of commercialisation on sport

Answer 28

Can make it expensive to watch TV packages and increased adverts

Question 29

Positive effects of the sponsor commercialisation

Answer 29

Advancements in technology and media more money

Question 30

Negative effects of commercialisation on the sport

Answer 30

Bad decisions and mistakes are analysed and criticised