Commercialisation Of Physical Activity And Sport Flashcards
What is commercialisation
Act of making something available to be bought or sold for financial profit
How does the media affect the commercialisation of sport
Increased number of people watching media pay to view sporting events media tracks sponsorships to sport
TV and visual media coverage
Live matches the sports events with commentary are broadcasting there are highlights and documentaries sports commission subscription channels
Internet media coverage
All major teams and athletes have their own websites where you can find out info.
Newspapers and magazines Media coverage
Print reports and match results interviews
Social media coverage
Has become very popular stations such as sky sports has social media as they sometimes have accounts
What are the three parts of the golden triangle
Commercialisation media and sport
What do each side of the triangle mean
Side of the triangle benefits from the other side in some way depending on the side it’s normally financial or promotion
Key points of the golden triangle
The media want high quality entertaining sports to attract more sponsors and investors and bring my money to support if sport isn’t doing well and is an entertaining less sponsors will be attracted to not get much
Golden triangle commercialisation to sport
Businesses pay money in sponsorship of popular people sports teams to receive publicity sport relies on money funded
Sports to media golden triangle
Sport uses media is a game to you is to increased popularity the media broadcast for as it is very popular and will engage he was
Immediately commercialisation golden triangle
Businesses pay money in sponsorship to access the sport audience through media coverage this money allows the media to cover more sport use high-quality presenters and implement technology
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Why is media important in the golden triangle
Promotes their appetising and attract sponsors and brings in more money
What are some positive effects of media and commercialisation
More media coverage of sports make more companies wanting to sponsor increase standard of sport more children start participating
Negative effects of media on commercialisation
Less popular sports don’t get coverage means we don’t have much money participation rate go down
What is sponsorship
A form of advertising where a company pays to be associated with an event team or sports person
Sponsorship on facilities
Companies can give clubs money to build a new stadium is often named after the sponsor
Clothing and equipment sponsorship
Usually have the logo on
Financial sponsorship
External sources of wealthy individuals may invest in teams or sports because they are fans or see the team as an investment
Why do companies sponsor sports events teams and athletes
It promotes the brand allows the company to build relationships increases popularity of the brand
Positive effects on the performer of sponsorship
Allows athletes to be paid and do it as a job can lead to further roles
Negative effects of the sponsored performer
Sponsorship is genuinely favour males over females and able over disabled are performing may have to promote Bromley don’t like more pressure to perform well
PositiveAffect on the fans of commercialisation
Makes a wider range of Sports available to watch increases the amount of sport on tv
Negative effects of commercialisation on the fans
Can make it expensive to watch TV packages and increased adverts
Positive effects on the officis of commercialisation
Advancements in technology and equipment media coverage leads to officials getting higher
Negative effects on the officials of commercialisation
Bad decisions and mistakes are analysed and criticised by the media
positive Effects of commercialisation on the sport
Makes a wider range of support available to watch and increase the sport on tv
Negative effects of commercialisation on sport
Can make it expensive to watch TV packages and increased adverts
Positive effects of the sponsor commercialisation
Advancements in technology and media more money
Negative effects of commercialisation on the sport
Bad decisions and mistakes are analysed and criticised
