Commercialisation Key Terms Flashcards by Meg Henriques | Brainscape

Q

Commercialisation?

A

Managing or exploiting (organisation or activity) in a way designed to make profit.

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Q

Commercialised activity?

A

Sponsorship and the media only.

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Q

Sponsorship?

A

The financial support for a sport by an outside body for the mutual benefit of both parties.

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