Commercialisation in sport Flashcards
golden triangle
- sport
- media
- sponsors
factors leading to commercialization
- public growth interest
- more media interest
- advertising
- sponsorships
impact of commercialization on spectators
positives
- more enjoyable and entertaining to watch - change in rules and format
- increased quality of facilities
- increased excitement whilst waiting for game decisions
- more funding for extra entertainment
negatives
- increase in prices of tickets to watch game live and payments for access to channels
impact of commercialization on sport
positives
- increased participation
- increased funding - improved equipment and technology to aid decisions
- increased spectator interest and involvement
negatives
- money goes mostly to popular sports so less popular sport suffers
- sports lose control and ticket allocations become corporate
- locations of sport - boxing in Saudi Arabia
impact of commercialization on society
positive
- economic benefits
- success leads to feel good factors
- more people engaged in activity
negative
- negative role models
- large amount of money leads to corruption and violence - Russian Olympic committee
- win at all costs mentality around sport
1980 TV
- black and white TV’s, small box with an areal which gave access to 4 channels
- no social media
- paper media / news papers where highly relied on
- manly male sports are shown
2000 TV
- internet was created
- radio usage was decreased / stopped
2023
- media interviews with athletes
- social media / phone access
- HD TV channels and 24 hour access
- more diversity within pundits
terrestrial
fewer games are now broadcasted due to terrestrials inability to compete with satellite TV for broadcasting rights
pay - per - view
most associated with boxing, the service enabling viewing of important events
satellite
often requires a fixed term contract whilst showing many sporting events, its unavailable to those who don’t pay for the services
- increased coverage of sport where athletes have a disability
- available 24/7 around the clock
- increased access to a wider variety of sports - more than rugby and football
- allows viewers to have a choice of what to watch - red button for more fixtures
change in TV
before
- fixtures at set times
- 4 channels
- poor quality viewing
- male dominated
- less ads
after
- higher image quality
- 24/7 viewing
- increased professionalism
reasons for media change
- impact of satellite TV - sky sports
- impact of different media types / growth of the internet
- buying and selling of TV rights is highly competitive
- changing rate of women in society
case study
Twitter signed a deal with the big 4 NBL, NFL, NHL,NBA, deals allowed twitter to live stream the games and create partnerships with broadcasters - allows twitter to post highlights
effect of media change on sport
positive
- sorts became more popular
- increase in the number of role models
- improved facilities
- increase in participation and sponsorships
- change in stereotypes
- improved access to sports /Rule changes
negative
- negative role models
- governing bodies lose control to media and media controls location of events
- too much sport coverage / win at all costs mentality and
- inequality in sports - women not televised as much as men / receive less pay
effect of media change on spectator
positives
- more entertainment to watch and a wider variety of games to watch
- games are fairer and positive role models
- increased participation
negatives
- expensive to watch and rule changes in games
- too much sport coverage shown on TV
- watch rather than participate themselves
- too many adverts
effect of media change on performer
- opportunity for a career in sport
- opportunity for extreme levels of wealth
- positive role models provide inspiration
- standard of product increases
negatives
- loss of privacy
- increased pressure from fans and coaches
- negative role models
media development
radio - now dedicated sports stations which solely update sporting matters to the public 24/7. Local and national radio stations also cover live commentary of sporting events
Internet - fastest growing source of sports information, has become increasingly easy to access up to date supporting information
Written papers - the back papers of the newspaper contains latest information whereas specialised magazines increase the publicity of minority sports
relationship between sport and media
Sports and media - increase in sport leads to more media coverage, broadcasters pay larges fees to access the games
Sport and sponsors - sponsors pay large fees to advertise companies on kit and billboards around the stadium, money is used by clubs for better equipment and to pay players high salary
Sponsors and media - broadcasters charge high prices for companies to advertise their merchandise during breaks
