Commercialisation in sport

Question 1

golden triangle

Answer 1

• sport
• media
• sponsors

Question 2

factors leading to commercialization

Answer 2

• public growth interest
• more media interest
• advertising
• sponsorships

Question 3

impact of commercialization on spectators

Answer 3

positives
- more enjoyable and entertaining to watch - change in rules and format
- increased quality of facilities
- increased excitement whilst waiting for game decisions
- more funding for extra entertainment

negatives
- increase in prices of tickets to watch game live and payments for access to channels

Question 4

impact of commercialization on sport

Answer 4

positives
- increased participation
- increased funding - improved equipment and technology to aid decisions
- increased spectator interest and involvement

negatives
- money goes mostly to popular sports so less popular sport suffers
- sports lose control and ticket allocations become corporate
- locations of sport - boxing in Saudi Arabia

Question 5

impact of commercialization on society

Answer 5

positive
- economic benefits
- success leads to feel good factors
- more people engaged in activity

negative
- negative role models
- large amount of money leads to corruption and violence - Russian Olympic committee
- win at all costs mentality around sport

Question 6

1980 TV

Answer 6

• black and white TV’s, small box with an areal which gave access to 4 channels
• no social media
• paper media / news papers where highly relied on
• manly male sports are shown

Question 7

2000 TV

Answer 7

• internet was created
• radio usage was decreased / stopped

Question 8

2023

Answer 8

• media interviews with athletes
• social media / phone access
• HD TV channels and 24 hour access
• more diversity within pundits

Question 9

terrestrial

Answer 9

fewer games are now broadcasted due to terrestrials inability to compete with satellite TV for broadcasting rights

Question 10

pay - per - view

Answer 10

most associated with boxing, the service enabling viewing of important events

Question 11

satellite

Answer 11

often requires a fixed term contract whilst showing many sporting events, its unavailable to those who don’t pay for the services
- increased coverage of sport where athletes have a disability
- available 24/7 around the clock
- increased access to a wider variety of sports - more than rugby and football
- allows viewers to have a choice of what to watch - red button for more fixtures

Question 12

change in TV

Answer 12

before
- fixtures at set times
- 4 channels
- poor quality viewing
- male dominated
- less ads

after
- higher image quality
- 24/7 viewing
- increased professionalism

Question 13

reasons for media change

Answer 13

• impact of satellite TV - sky sports
• impact of different media types / growth of the internet
• buying and selling of TV rights is highly competitive
• changing rate of women in society

Question 14

case study

Answer 14

Twitter signed a deal with the big 4 NBL, NFL, NHL,NBA, deals allowed twitter to live stream the games and create partnerships with broadcasters - allows twitter to post highlights

Question 15

effect of media change on sport

Answer 15

positive
- sorts became more popular
- increase in the number of role models
- improved facilities
- increase in participation and sponsorships
- change in stereotypes
- improved access to sports /Rule changes

negative
- negative role models
- governing bodies lose control to media and media controls location of events
- too much sport coverage / win at all costs mentality and
- inequality in sports - women not televised as much as men / receive less pay

Question 16

effect of media change on spectator

Answer 16

positives
- more entertainment to watch and a wider variety of games to watch
- games are fairer and positive role models
- increased participation

negatives
- expensive to watch and rule changes in games
- too much sport coverage shown on TV
- watch rather than participate themselves
- too many adverts

Question 17

effect of media change on performer

Answer 17

• opportunity for a career in sport
• opportunity for extreme levels of wealth
• positive role models provide inspiration
• standard of product increases

negatives
- loss of privacy
- increased pressure from fans and coaches
- negative role models

Question 18

media development

Answer 18

radio - now dedicated sports stations which solely update sporting matters to the public 24/7. Local and national radio stations also cover live commentary of sporting events

Internet - fastest growing source of sports information, has become increasingly easy to access up to date supporting information

Written papers - the back papers of the newspaper contains latest information whereas specialised magazines increase the publicity of minority sports

Question 19

relationship between sport and media

Answer 19

Sports and media - increase in sport leads to more media coverage, broadcasters pay larges fees to access the games

Sport and sponsors - sponsors pay large fees to advertise companies on kit and billboards around the stadium, money is used by clubs for better equipment and to pay players high salary

Sponsors and media - broadcasters charge high prices for companies to advertise their merchandise during breaks